Subject
Students Name
Institution of Affiliation
Date
SWOT and Gap Analysis
McDonald is a fast food company in the United States and to which have excelled to a multibillion dollar company. The company’s success can be attributed to its strengths and opportunities. However, there are threats and weaknesses that have tried to pull back the company’s success. The SWOT analysis for the McDonald company is as follows:
Strengths
Automation of the production process leading to production of quality products
A successful track record of integrating complimentary firms via mergers and acquisition
Highly skilled workforce attained through successful training and learning programs
High returns on capital expenditure
Strong dealer community to promote the company’s products
High and strong free cash flow
High customer satisfaction
Opportunities
Lower inflation rate in the US
Favorable government conditions enabling set up of more branches
Low cost of transportation
Stable free cash flow
Threats
Changing consumer behavior
High competition
Imitation of counterfeit and low quality products
Weakness
Poor product demand forecasting
Poor financial planning
Low investments in research and development
days’ inventory compared to the competitors
Gap Analysis
Provide valuable skills for their employees
Avoid exploitation of kids in third world countries
Improve the dietary content of their products to reduce child obesity
Utilize the social media platform as way of advertising
