The Components of a Quality Job

The Components of a Quality Job

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Components of a Quality Job

Introduction

The ‘quality of work’ is an imprecise concept that can be seen from several perceptions and fields and with differing emphases. There are a several terms related to job quality that are mostly applied interchangeably. These terms include good jobs, the quality of work life, decent jobs and decent work. Job quality is the degree to which features of paid employment promote the wellbeing of the workers in both their non-work and work fields. ‘Good jobs’ and ‘bad jobs’ are terms that are mostly used as comparative perceptions. Australia is among the countries with a well-defined evidence of a quality job improvement. The country has various institutions that ensure that the quality of the job is maintained at a high degree. Some aspects of HRM and other factors are viewed as important factors influencing the trends in job quality. The essay will describe the components of a quality job, evidence of quality job improvement and factors affecting trends in job quality in some countries

Components of a Quality Job

A good job is the one that has positive effects on the wellbeing of the holder. Specific features can be said to impact positively to the quality of the job if they directly related to the well-being of the worker as stated by Warhurst, Carre, Findlay & Tilly (2012). Various literature have identified the components of a good or bad job. The following factors determine the components of a good or a bad job. They include employment security, control and autonomy, a balance between rewards and efforts, social capital, earnings, intrinsic job qualities and job prospects. They also include employments benefits, work organization, skills and development, job demand and complexity, engagement and promotional and career opportunities according to Warhurst et al. (2012).

A large and different collection of job-related factors have been recognized as possibly affecting the work quality as stated by Warhurst et al. (2012). These factors are partitioned and grouped in such a way that they can be measured objectively or subjectively. These are the factors that are believed to affect the workers’ wellbeing and their families. In the macro dimension category, they include gender equality, health and safety at work, work organization, social dialogue, diversity, productivity and work-life balance (Findlay, Kalleberg and Warhurst, 2013). In the job security category, they include separation and redundancy rates, job tenure, protection from unfair job dismissal, job loss, wage cuts, missed promotions and future job. In the pay and fringe benefits category, they include absolute wage level, employment benefits such as annual and sick leave and relative wage level as affirmed by Gallie (2013). In the job development category, they include recognized access to training and promotional opportunities and framework of the training programs. In the workplace environment, they include the physical working conditions, risks related to the job, team spirit and workplace culture.

Evidence of whether there is Improvement of Quality of Job in Australia

Australia is a signatory to the International conventions that promote quality of job according to Australian Workplace Productivity Agency (2013). The key institutional characteristic of the labor market of Australia that affects job quality is the protection in the form of minimum employment standards and equity, mainly via the system of the award. Australia has a number of significant legislative and institutional mechanisms that enhance job quality either directly or indirectly. There are several main institutional and legislative mechanisms which specify the minimum standards in job features and support equality (AWPA, 2013). They include the Fair Work Legislation and Fair Work Australia Act (2009) and The National Occupational Health and Safety Frameworks. They also include The Equal Opportunity Act, Affirmative Action Act, and the Age Discrimination Act (AWPA, 2013).

Australia is a member of the international conventions that promote essential labor rights encompassing the right of freedom of fellowship and the right to participate in the abolition of forced labor (AWPA, 2013). Other conventions that Australia has approved encompass the anti-discrimination in the employment, same remuneration in employment and the convention of the forty hour week (AWPA, 2013). There are several other conventions that are associated with particular conditions that have been approved by Australia. Another support of the international policy that has effects on conditions of the employment and thus quality of the job is the agreements of the bilateral and multi-lateral trade (AWPA, 2013). Encompassed into these agreements are conditions and rights associated with employment.

The discussion regarding the job quality in Australia has led to the domination of two issues in the latest public debates. The first issue is that concerning insecurity of the employment (AWPA, 2013). There has been a rise in the temporary and casual organization employment which has been linked to increased employment insecurity. The other issue is the balance between private and work-life (AWPA, 2013). The Australian report indicates that the current working life of Australian is not clear. The government of Australian has established a number of surveys that investigate the improvement of job quality (AWPA, 2013). From this discussion, it is clear that there is an improvement in the job quality in Australia.

The Aspects of HRM or Other Factors Affecting Trends of Job Quality

There are various aspects of HRM that affect trends in the quality of the job in Sweden. One of the aspects is the motivation of the employees as stated by Sarfati (2014). HRM in Sweden offers both intrinsic and extrinsic job motivation. The intrinsic job motivation includes increasing job interest, skills development and promoting the initiative to work with the employees. The extrinsic job motivation includes good rewarding system, good working condition, employment benefits and many others. Motivation has affected the trend in job quality in Sweden where there is an increase in employees’ retention rates and increased job commitment. In the modern world, new technology has been incorporated in the working environment (Sarfati, 2014). HRM hiring trend has changed where they are hiring employees with a wide body of knowledge and skills to facilitate utilization of technology in the workplace. The HRM have also incorporated the integrative employment policies as measures for more employees’ motivation. They include training, promotion, organizational participation and job security. The HRM in Sweden have also introduced more flexibility in the workplace as affirmed by Sarfati (2014). They include task flexibility, flexibility in the working hours and pay flexibility. The HRM in Sweden has affected the trends in the quality of job through these strategies. Hence, it is clear that HRM have a significant role in influencing the trends of job quality.

Other factors that have affected the trend of job quality in Sweden mainly involve the country’s institutional environment stated by Cole (1989). The Swedish government has recently put a lot of emphasis on promoting research aimed at improving the working life and quality of work in Sweden Sarfati (2014). The Swedish government has a bill that supports research and innovation in the working life of its citizens (Cole, 1989). The bill states that research in the labor market is essential in order to get knowledge of how the reforms in policy influence the performance of the labor market. It also put emphasis on the significance of research in the occupational health services. There also other institutions concerned with research concerning the work life and quality of work of Swedish people. They include the Confederation of the Swedish Enterprise, The Swedish Trade Union Confederation (LO) and The Council for Negotiation and Cooperation (PTK) (Cole, 1989). These institutions have contributed a lot in influencing the trends in the quality of work of the Swedish people.

Conclusion

The quality of a job has a significant impact on the labor market. The quality of work affects the employees’ performance especially by decreasing or increasing their motivation. The importance of job quality, therefore, necessitates people to know the components of a quality work. Mostly, these components include the intrinsic and extrinsic motivation factors such as good reward system, personal interest, good working conditions, employments benefits and many others. There is evidence of the improvement of quality of work in Australia. The evidence is the presence of many institutions that control the quality of work in Australia. There are some aspects of HRM that affect the trends of job quality. These factors include the motivational strategies that managers apply to enhance employees’ retention and improve their productivity. Other factors like certain institutions also affect the trends in job quality by implementing job quality policies. The quality of a job is significant in ensuring retention of workers and improving their productivity.

References

Australian Workplace Productivity Agency 2013. Quality of Work Research Project Report, Curtin University HYPERLINK “http://www.awpa.gov.au/publications/Documents/MS4%20Report%20Final%20311013.pdf” http://www.awpa.gov.au/publications/Documents/MS4%20Report%20Final%20311013.pdf

Cole, R 1989. Strategies for Learning: Small Group Activities in American, Japanese and Swedish Industry, Berkely: University of CaliforniaPress.

Findlay, P., Kalleberg, A. and Warhurst, C. 2013. The Challenge of Job Quality, Human Relations, Vol 66 (4)

Gallie, D. 2013. Direct Participation and the Quality of Work, Human Relations, Vol 66 (4)

Sarfati, H. 2014. Nordic Lights–Work, Management and Welfare in Scandinavia, edited by Ake Sandberg, Stockholm: SNS Förlag, 2013, 512 pages. ISBN: 978-91-86949-37-2. Nordic Lights–Work, Management and Welfare in Scandinavia, edited by Ake Sandberg, Stockholm: SNS Förlag, 2013, 512 pages. ISBN: 978-91-86949-37-2. Relations industrials/Industrial Relations, 69(1), 229-232.

Warhurst, C., Carre, F., Findlay, P., & Tilly, C. 2012. Are Bad Jobs Inevitable? Trends, Determinants and Responses to Job Quality in the Twenty-First Century.

The components of the psychoanalytic approach to personality

The components of the psychoanalytic approach to personality

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Introduction

From the very long time psychologists have been studying the people’s personality and how they differ between different individuals. The study of psychology is concerned with who the person is and why individuals are different in the manner of thinking and behavior. The psychological approach to personality argues that the person’s behavior and traits are determined by the childhood experiences which determines the person’s fears, desires, and gives motivation towards the intelligent levels throughout the individual’s life (Plotnik $ Kouyoumdjian, 2011). Various scientists have come up with different theories to try and explain different approaches towards the human psychology and why human behave in different ways. Among these scientists are; Freud, Jung, and Adler, whose theories are discussed below.

Psychoanalytic theories of Freud, Jung, and Adler

Freud’s theory pointed about the basic concepts of psychoanalytic approach where he argued that people are motivated to satisfying sexual needs, and that human behavior is influenced by the awareness of the unconscious conflicts and also behavior is determined by the past events. Freud’s theory also explains about the three levels of consciousness which are: Conscious mind, Preconscious mind and Unconscious mind. From the theory the structure of personality is made up of three components: Id, Ego (primary conscious) and Superego. Id is the source of libido, that’s to say, it is an unconscious mind which need to be satisfied without minding about the end results. The Ego or the primary conscious satisfies the Id and is concerned about the results although the mind is conscious but immature. The Superego understands the morals and is the driver of the human personality which defines right and wrong. The individual has a conscious mind (Kaufman, 2009).

Carl Jung theory, like the Freud’s theory, also relates to human behavior. It was based on making the unconscious conscious. Jung disliked the unconscious and termed them as nothing but people with no sense of direction. Contradicting with the Freud’s theory, Jung’s theory is divided into three parts namely; ego, personal unconscious and collective unconscious. Jung identifies ego with the conscious mind whereas Freud identified ego with unconscious mind. The personal unconscious mind is somehow related to the ego but implies anything not conscious at the moment and does not contain the instincts as it is in the Freud’s theory. The personal unconscious is identified by the situations which are in someone’s mind but seems to be forgotten due to the memory loss. The collective unconscious is the representation of an inborn knowledge inherited from the parents but nobody can justify it. Collective unconsciousness will influence the behaviors and what the individual passes through but they reflect into someone’s mind after getting the consequences. Jung’s theory talks about the Archetypes which is a content of collective unconscious. An individual will only identify the existence of something when it appears and calls for an action to be taken towards it. He talks about the mother archetype which argues that every human being was born and it is through the mother that one learned to how to live from young age (Kaufman, 2009).

Alder’s theory was base on striving for perfection, which signifies that everybody has the desire to fulfill life goals. Alder came up with the phrase ‘aggression drive’ which talks about one’s reactions when some needs like eating, having sex and loving are not satisfied when the urge comes. Alder contradicts with Freud on this phrase since he said that aggression does not mean acting in a negative manner in which Freud had expounded in the sex drive in his psychoanalytic theory. Alder also claimed that everyone has a need of compensation which is a desire to overcome. Every person is faced with different problems and therefore calls for a need to overcome them (Plotnik $ Kouyoumdjian, 2011).

It is clear from the three theories that each scientist was striving to bring out a certain point. Freud was much concerned with the sexuality; Jung based his theory on archetypes while Adler was concerned about the need of power and how people strive to acquire power and recognition. The two scientists Jung and Alder based their argument from Freud’s theory. There are two characteristics of these theories that are agreed upon. First, they are all explaining why the human beings behave the way they are. They explain the reasons why people do some thing and what forces drive them into certain actions. Secondly, the theories lays a lot of emphasize on the childhood life of an individual. How an infant copes with the situations of life at earlier ages and how these relate to the older age. On the other hand there are some characteristics which are not true towards the life of an individual. The theories are so much concerned with the sources of people characters but do not mention about the relationship between creation and people behavior. They also have not explained how the environment changes the behavior of a person.

The stages of Freud’s theory

There are five psychosexual stages on Freud’s theory namely: oral stage, anal stage, phallic stage, latency stage and genital stage. The oral stage starts from birth to one year where the individual needs are granted orally through suckling, chewing and biting. In the anal stage, the body needs are met through waste elimination. The phallic stage (3-5 years) is where the needs are met through genital stimulation and some developments occur differently in both boys and girl. Two things are seen on this stage, Oedipus complex where the boy develops sexual desire towards the mother and begins to fear the father and Electra complex where girls will have desires for their father and ignore the mother due to lack of protection. The latency stage will occur after the above conflicts are resolved and lasts until the age of 7 years. Genital stage is the last and is characterized by genital development, libido and desire for sex. From the above stages it is clear that one will become fixed at one stage if the issues on that stage are not resolved and these characters will dominate to adulthood. In order to reduce the anxiety there is need to do away with conscious mind and employ the unconscious mind (Kaufman, 2009).

Uses of Freudian defense mechanism

In the repression mechanism, the thoughts of an individual are not accessed by suppressing them. An example is where a child being molested suppresses the bad scenes and gets them out of the memory. Another mechanism is denial where an individual can refuse to accept bad news even if they are true. For example, when you hear of a friend’s death you do not accept it at all. Rationalization is another mechanism which occurs through justifying events which have already occurred. For example, a man may rape a lady to fulfill his desires not worrying about the consequences.

Conclusion

From the above theories, psychology plays an important role in an individual’s life. By understanding the above theories there is a clear knowledge on why some people have to behave in a certain way and also, it helps a person to relate with others in the society. Some incidences can be avoided naturally when we get to understand each other and also when these theories are related to daily life.

List of references

Rod Plotnik & Haig Kouyoumdjian, (2011). Introduction to Psychology, Wadsworth Cengage

Learning: Linda Schreiber. Retrieved from:

http://www.googlebooks.com

Walter Kaufman, (2009). Freud, Adler, and Jung, Discovering the Minds, Volume 3. Transaction

Publishers: New York. Retrieved from:

http://www.googlebooks.com

The concept of consumer behavior and its importance

The concept of consumer behavior and its importance

Introduction

Consumer buying behavior is the study of processes that are involved when individuals or groups of people select, purchase and dispose of services, ideas or experiences to satisfy needs and desires (Avery,2011 p.4). A consumer in this case is any individual who purchases a good or a service from a provider. The process of a consumer making the decision to choose one brand over another is well influenced by a number of factors among them being the marketing mix.

Marketing mix is term that is used to represent the various strategies used by the marketers to make their product appealing to the consumer. It is often described as the four P’s which stand for product (or service), place, price and promotion (Arden, 2010 p.46). The first element in the four P’s marketing tool, product, represents what the consumer wants. It is simply the needs of the consumer. The second element is place. This refers to the most strategic location of the product so that it is accessible to the target consumer as much as possible. Examples of locations could be at a supermarket, online markets etc.The price of the product is also of paramount importance when market mix is concerned. It is very important to ensure that the cost of the product is affordable to the target market.These factors act as stimuli from marketing mix elements and influence the consumer buying behavior greatly. They are used to trigger the consumer buying process and an example of this is how various pricing promotions are often placed on products to ensure that the consumers are attracted to the product on affordability basis. Lastly, there are promotions. These involve passing across messages about the suitability of the product through various media among them television and radio adverts, billboards, brochures and pamphlets, the internet, etc depending on the nature of the consumer. It pays serious considerations on the best time and place to reach out to most of its target market.

Statement

Various attitudes and factors draw the consumer’s preference for a certain product. The Engel, Kollat and Blackwell models propose that the brands and products that are bought by consumers are usually a result of the decision making process. It is composed of five sequential decision-making process stages: problem recognition, information search, alternative evaluation, action and purchase decision and post purchase evaluation. (Arden, 2010 p.48). This discourse looks at how the marketing mix elements work together to influence consumer buying behavior with focus on the Heineken Brand as based by the Psychological factors, sociological factors, decision making theory as the chosen structure.

Discussion

Information processing refers to our brain identifies, analyzes and relays information from its raw form to make it into something meaningful that can be used for decision-making. Information processing can be attributed to thinking, which can refer to processing of any type of ideas or arrangements that have a direct correlation to an individual’s cognitive sub consciousness (Arden, 2010 p.32). Information processing forms the core fiber of our ability to comprehend, analyze and evaluate information as it is perceived by our senses. There are numerous ongoing studies that are aimed at establishing a concrete link between information processing as a result of mental imagery and perception, but just to get an idea of what we are talking about, it is important to know what we mean by imagery and perception. Mental imagery entails visualizing of images or events in one’s brain (Arden, 2010 p.34). Perception entails visualizing images and events based on external stimulus such as witnessed events or occurrences. Studies actually reveal that some cortical areas of the brain are involved in both imagery and perception (Belk, 2010 p.45). What is evident, though, is the fact that both imagery and perception play a significant role in memory and motivation. Different people perceive things differently and that is probably why their actions differ (Glynn, 2003 p.29).

Attention

Linking this to consumer behavior, attention is very critical in capturing the focal sense of an individual and directing their decision making process to purchase the product. According to the Cognitive processing model of consumer decision making, attention of consumers is mostly governed by the left-brain.According to Arden (2010), the left-brain’s function is to support recognition ability and attention focus. The Cognitive processing model of consumer decision making stipulates that the left brain is the region which is involved with capturing attention of the consumer (Blythe, 2008 p.14). This is usually mostly associated with visual recognition which most brands and companies have discovered is one of the most effective ways of capturing consumer attention.

Heineken have taken the role of visual recognition in capturing consumer attention very seriously as this is seen in a photo that depicts how the name of the brand adds to the product value and assists in capturing the attention of the consumer. Figure 1 shows how Heineken try to capture the consumer’s attention so they can validate how the product is good because it is of this brand. The cognitive processing model of consumer decision making associate’s the use of this form of visual recognition with the left-side of the brain(Johnson, 2010 p.15). The advertisement in Figure 1 has visual elements which are likely to stimulate attention by appealing to the region of the left side of the brain. By assisting in capturing of the consumers attention, its abilities extend to dialectical, expressive, digital, and logical analysis (APR, 1974). The left hemisphere is specialized in sequential analysis and processing. It analyses all information, including visual information (Arden, 2010 p.23). The left-side of the brain enables the advertisement to capture the attention of consumers. It is usually associated with pre-cognitive learning and the importance of capturing the consumer’s attention helps in the decision making products regarding a product (Glezerman&Balkoski, 1999 p.43). In the past, scientists believed that the frontal brain was responsible for the analysis of information before deciding to purchase a product but they found that most people who hesitate before purchasing a product problems had minor cases of left brain complications(Glynn, 2003 p.20). This has led to the cultural view that the left-brain is more important than the right brain.

Figure 1

Source Google Image: 2013

Consumer attention is very key in decision making. There have been studies in the in the field of consumer behavior and its influence in decision making which show the impact of this in product purchase. However, most advertisement strategies make some bad decisions in trying to capture the consumer’s attention. These decisions are influenced by stereotypes, optimism and extrapolation (Markin, 1969 p.33). These are the main common mistakes that advertisement teams engage in although they have full knowledge. Stereotyping to capture the consumer’s attention is explained from prejudices in advertisements as people like to engage in such opinionated activities (MA, 1964 p.37). These marketing strategies seek to capture the consumer’s attention and is present in many advertisements especially those which stereotype men and the ability of sex oriented innuendo to capture their attention. Figure 2 is a screenshot of such an advertisement.

Figure 2

Source: Google Images 2013

Perception

Blackwell in his foundation of the Blackwell’s Consumer Decision Process (CDP) Model asserts that perception is vital in the consumer decision making process.Perceptions plays a fundamental role in determining whether a consumer is going to purchase a certain product or not. The image portrayed by an advertisement or marketing strategy is fundamental in forming people’s perception because imagery and perception are linked.It is quite agreeable that mental imagery has a significant effect on perception and vice versa (Hoyer, 2008 p.16).In layperson terms, mental imagery can be referred to as imagination. In most cases, our Imagination does affect our general perception things in life (MA, 2001). For instance, the biblical hell capitalizes so much on imagination. No one has actually been to hell and back to explain how it really looks like. However, the brains ability to formulate images enables one to visualize how the place looks like and thus coming up with various descriptions, ultimately affecting how people perceive it. It is also correct to conclude that our imaginations do affect how we anticipate or perceive future events (Foxall, 2004 p.35). If a person happened to be bitten by a snake or witnessed the action on another person, they are most likely to see every slithering or crawling creature as a snake and take caution. The perception of future events seems to be reliant on the images we generate in our brains, to some extent. In the Heineken advertisement shown in Figure 3, the advertisement relies on selling the product by hoping consumers will perceive the association of Heineken with relaxation. The image of the bottle in a relaxed stature seeks to enable the consumer to perceive Heineken as a very good relaxation drink.

Figure 3

Source: Google Images 2013

Motivation

Motivation is simply the driving force or that influence that leads one to perform an action, whether desirable or not, regardless of the positivity or negativity of the outcome(Haugtvedt, 2005 p.25).Marslow suggests that motivation is one of the key sociological and psychological drivers of consumer behavior and plays a key role in consumer decision making process. In fact, studies reveal that behaviorism and motivation are closely related in the sense that most individuals develop different consumer behaviors due to various forms of motivation(Haugtvedt, 2005 p.25). The theory of emotion and avoidance and approach motivation are some of the branches of the broad field of motivation that are brought forth by Maslow in his theory of Hierarchy of Needs using Means-End-Chain analysis. Maslow suggests that these two concepts of motivation help consumer s determine their exact needs.

Marslow suggests that approach and voidance are independent aspects of motivation are strong psychological drivers for consumer decision making, though research has suggests that the two can combine to achieve a common goal (Haugtvedt, 2005 p.37). In approach motivation, an individual does an action, such as buying a product, with the prospect that the result will be positive and instill happiness, joy or pleasure. The knowledge of the probable outcome motivates one to go ahead with the purchase. Avoidance motivation is what makes one to perform (or not perform) an action because with the prospect of the result being negative. If the outcome of making a purchase on a product is not pleasant or positive, avoidance motivation prevents one from going ahead with it (Johnson, 2010).

Pricing acts as one of the key motivators that may influence either action or avoidance motivation with regard to consumer behavior (SESP, 1965). This is why companies use adverts that point out the various differences between their products and the competition so that they can motivate consumers to purchase their product. An example is an example by Heineken shown in Figure 3 which was targeted at motivating consumers by the cheap price of the beer for only £. 29.99.

Figure 3

Source: Google Images 2013

Learning and Memory

Nair (2010) argues that learning and memory influence consumer repetitiveness, also known as consumer behaviorism. Consumer behavior influenced by recollection from memory or something that consumers have learnt revolves around the idea that development of certain behaviors in human being is reliant on conditioning. Conditioning can be either classical or operant. Classical conditioning in consumers involves putting a subject in an environment with stimulating factors and observing how the stimulus affects or contributes to his or her behavior. Operant conditioning in consumers involves exposing the subject to a consequential environment.Both of these types of conditioning are used as techniques in enabling consumers retrieve and store information relating to a specific product(Sharma, 2006 p.24). They also help cultivate learning and are key elements that build memory and recollection of a certain product in a consumer. Learning and memory can be developed or modified depending on a subject’s experiences in a consequential environment.

Another technique used to enhance consumer learning and memory retention is performance objectives. These are also referred to as behavioral or instructional objectives which can help consumers recollect an idea or concept passed through the advertisement or marketing strategy. Performance objectives enables consumers to translate instructional goals into effective objectives. Sometimes goal statements may appear as objective statements. In such a case, the objectives are referred to as terminal(Bagozzi&Priester, 2002 p.30). When outlining instructional goals that will assist the consumer retain and recollect information learnt, a subordinate skill analysis is conducted to determine what the consumer needs to comprehend before implementation of any step in the goal. Subordinate skills are building blocks cum sub-skills that enable a learner to comprehend and implement a higher and more complex skill.

Majer (1997) proposed that a performance objective with regard to consumer behavior comprises of three principal components; a performance, criterion, and condition. Performance objective focuses on the consumer’s actions in demonstrating objective understanding. They can be both visible and invisible. The verb used can be used to differentiate visible and invisible actions. These actions can be broadly categorized into psychomotor, cognitive and affective(Bagozzi&Priester, 2002 p.32).

Condition outlines the background in which the performance is expected to take place. The component is closely related to the performance context, which describes the environment and facilities available for the consumer to accomplish a certain objective (Bagozzi&Priester, 2002 p.35). If a consumer is expected to purchase a web program, a clearly outlined condition would include vital components such as an HTML program and specifications.

A criterion is a degree or standard used to evaluate a consumer’s performance. It also determines the level at which a consumer is expected to memorize or remember a certain product. A performance criterion is expected to be measurable(Bagozzi&Priester, 2002 p.35). Most criteria test the speed and accuracy of a consumer’s ability to remember or recollect certain concepts that they have learnt from the advertisement or marketing strategy.

Heineken uses a similar technique to help consumers encode, store and retrieve the informationabout their product. As seen if Figure 4, they use the concept of drunk driving to help and remind the consumer subconsciously about the dangers that may result from drunk driving while at the same time marketing their product. Memory is a powerful tool which can help determine whether a marketing strategy will be successful or not (Ad, 1972). With this in mind, the advertisement as shown in Figure 4 seeks to help consumers learn about a critical concern and issue in society and at the same time cognitively associate this leant information with the brand.

Figure 4

Conclusion

In conclusion, various factors have been brought forward with regard to how they influence consumer behavior. Blackwell proposes how motivation is one of these factors which can be used to influence consumers to make a purchase (Wanke, 2009 p.17). Perception is put forward as another factor which is influential as a psychological driver for consumer behavior. In most cases, after a consumer makes a choice, there is a high likelihood that he or she buys a product immediately. This is because once one has decide to buy an item, they have usually gone through the cognitive process of identifying how it will be beneficial to them and most consumers only await to pay and finish the transaction. In some cases however, a consumer can hesitate to make the purchase after making a choice on it.This usually means that they are second guessing either its quality, price or necessity.The factors suggested above can be used to help influence their behavior and convince them to make the purchase. This is usually a good cue for the marketer to step in and give them the extra push needed to convince them to make the purchase. The market should hint at the great importance or advantage of the product over similar products elsewhere. It is also good to mention the value of quality versus price and ensure both are reflected evenly so that the consumer sees that the product is indeed worth it and makes the purchase.

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The concept of elite for understanding the distribution of power in either Britain or the United States

1956

Sociology Essay

How useful is the concept of ‘elite’ for understanding the distribution of power in either Britain or the United States? Introduction in America perhaps only race is a more sensitive subject than the way we sort ourselves out in the struggle for success. The eminent sociologist Robert Merton calls it the ‘structure of opportunity’. In the understanding of the usefulness of the term ‘elite’, there are some common historical variables, which must be looked at in order to appreciate the power organisms at work even in American society, and how from the days of Thomas Jefferson to the era of Newt Gingrich, the assumption of superiority is an undercurrent in American life and society. In this essay I will attempt to show that elitist power in America is controlled by a few at the top of the political, corporate, social and religious pyramid. Moreover, the concept of natural aristocracy, or meritocracy, has a powerful resonance even in the United States of America. Historical Antecedents In understanding the usefulness of the term elite in American society, late 19th and 20th century history provides the pretext for what was called a “ fluid society “. This was a highly mechanized, industrial age in which people’s roles were being determined by their merit, talents, character and ‘grit’. By 1910, Harvard Professor Frederick Jackson Turner was influential in transforming this ministerial training school into an Ivy League institution, dominated by the children of a distinct upper class… most Northeastern and mostly business. This class came to be known as the Episcopacy, after its predominant religion – Episcopalianism. The genesis of the Episcopacy at the end of the 19th century represented the merger of what appeared to be an irreconcilable conflict between two rival elite groups: the old pre-industrial New England – based on upper-class norms, with its high-minded, non-urban mores, and the big, rough New York based – Gilded Age rich. This merger of the traditional with the modern socialite grandeur of the New Yorker was pivotal to the formation of the American elite. Out of this marriage came the founding of British-style boarding schools like Groton and Hotchkiss, new social institutions such as private country clubs, debutante societies, and restricted suburbs. Outsiders who somehow found their way into the educational institutions of the Episcopacy were usually horrified by what they saw. The enormous inheritability of status, the devolution of the ideals of gentlemanliness into a glorification of undergraduate carousing, the lack of academic standards, the casual and unearned assumption of superiority, the inability to see immigrants, Catholics, Jews, and the poor as fully human. The Episcopacy provided plenty of evidence to support the idea that it was, as Newt Gingrich would say, ‘a corrupt elite’ (The Atlantic Monthly 1995) Political Power: Two Major Theories The two broad theories of how power work or is distributed in societies, the first suggest that power in the USA resides with its citizens (one person, one vote), or in the groups where citizens belong. This is called the pluralist view. Pluralists argue that power is distributed around society through representatives who act on behalf of others or other groups, and are controlled in expressing the wishes of the groups involved. Criticisms of this theory suggest that people at the top mislead the American public, which means that people with greater information have more power. Appointed positions wield considerable power, more than just a vote, and that campaign financing leaves politicians indebted to contributors not to everyone as is assumed. (Domhoff 1967) The other point of view is the elitist view or conflict view. The argument is that in reality, power is concentrated in the hands of a few, a very small group of people (an elite) who manipulate the masses through control of the media, visible government leaders, with a right wing conspiracy version which argues that the elitist ideology is subversive, anti-capitalist, anti-individualist, anti-patriotic, pro-welfare, and pro-one world government, with the sole aim of undermining traditional American values. Power Elite (made popular by C . . . W. Mills) argue that the corporate, executive, and military run the government elite. Mills suggest that the three components of the elitist structure are more or less equal in power, with the corporate elite becoming a little stronger in recent years. (C .Wright Mills 1956) Criticisms of this theory may ask the questions: Are there conflicts between the elite groups and are the elites really equal in power? Are there issues not under the influence of these groups or issues they don’t care about? And is congress really a puppet of these groups? Corporate Ruling Class Theory ‘ If a ruling class hypothesis says anything, surely it asserts that within some specific political system there exist a group of people who to some degree exercise power or influence over other actors in the system ’. (Dahl 1957) Within American society there is an upper class that gets more than its share of wealth, income and power. Its membership in controlling institutions and key decision making groups gives it disproportionate influence. It is broader based than Mills power elite and it influences, but it does not control Congress. It exercises control by financing candidates, its control of parties, its control of investments, and by being appointed to government positions. (Dumhoff 1968) Leaders within Corporate America Researchers continue to seek ways to explain the image or the shape of the power structure in America, whether it is polylithic, monolithic, parallelograms, towers, or hexagons. Floyd Hunter saw power as a pyramid with a small number of top leaders at the peak, a somewhat larger number below [middle level leaders] and a large segment below [powerless individuals]. (Hunter 1953) Much of the capitalist wealth of America today has been created by a dynasty of some the nation’s richest families of the Industrial Age, i.e. the Carnegies, Rockefellers, Fords, Motts, Pews and others. According to research done by Middle American News, the Foundations set up by these rich and powerful families constitute a hidden economy of some $300 billion, a sum which exceeds the GDP of Switzerland and is used to bankroll elitist activism profoundly influencing social policy and legislature. (Holland 1998) According to Robert Holland, these giant foundations or non-profit organizations are channeling their resources into key liberal and radical The Violence projects, so as to influence social policy. Some examples are: Policy Center, a group that advocates gun control even more extreme than Sarah Brady’s Handgun Control, Inc., runs almost 90% on foundation money. Some of its enthusiastic backers are the George Gund Foundation, the Joyce Foundation and since 1990, the Ford Foundation has funded a Campusthe MacArthur Foundation. Diversity Initiative at dozens of major universities. These programs have insisted on group preferences in admissions and hiring, feminist and Afrocentric curricula, sensitivity training to get students and faculty engaged in group-think, and campus convocations to trumpet the need for much more The Rockefeller Foundation has been the self-conscious “diversity”-mongering. Chief bankroller of radical multiculturalism in education and the arts. In recent years, it has put the clout of its $2 billion portfolio aggressively behind the notion that “diversity” trumps quality in the arts. For example, it dispensed grants in 1994 to the likes of the National Black Arts Festival, Inc., in Atlanta, for “Celebrate Africa!”; the Nuvorican Poets Café in New York for “a series of development screenplay readings” by Puerto Ricans living in New York; $50,000 to the National Cultural Alliance, which lobbies for continued tax support of the National Endowment for the Arts; and Arthur Dong for “They Called Us Lesbians”. Holland concludes, that these powerful organizations have the money and the clout to shape American social and ethical policy, laws and culture in a way that Middle America despise. The question is whether there are politicians courageous enough to try and curb their elitist power. (Holland 1998) Corporate Oligopoly and the TNC During the 1970’s, the US transnational corporations had revenue equal to 30% of the planet’s entire gross annual product (Madsen 1980). In 1989 the revenues of the ten transnationals, with the highest sales (Mitsui, General Motors, C. Itoh, Sumitomo, Marubeni, Mitsubishi, Ford, Exxon, Shell, and Nissno Iwai) totaled $1,000 billion – nearly twice as large as Canada’s GNP. The combined profits of the ten most profitable transnationals (IBM, Ford, Exxon, Dow, AT&T, General Electric, DuPont, General Motors, Shell, and British Telecom) at $40 billion equaled Iraq’s entire GNP in the year before the Gulf War. (Business Week 1989) In 1992 TNCs employed 73 million people, 10% of global non-farm jobs and 20% of jobs in more prosperous countries. The 100 largest TNCs controlled one quarter of all global output. The power of these privately owned collectives is greater than the numbers imply. According to World Investment Report 1994, published by the United Nations, TNCs indirectly employed another 77 million people. The reports concluded that the power of these giant companies and the power they wield are still in the hands of an elite group whose global dominance is unmistakable. Oligarchy and Mass Media Domination One of the important issues of the 21st century is monopoly ownership of the mass media. The issue is not that the elite own virtually all the Western media, but the fact that it is owned by a very small handful of media moguls. The shocking truth is that ownership of newspapers and TV stations has already been consolidated to such a staggering degree that unmanipulated news coverage has practically ceased to exist. Only one man and his media holding need be mentioned to provide some semblance of understanding of the scale of this dilemma. His name is Rupert Murdoch. His holding spans four continents. He own 5 magazines in Britain, 20 magazines in the US, and more than 100 newspapers in Australia, he owns a 4 channel satellite television network called SKY television in Britain, Metromedia in the US worth $2 billion, which include 20th Century Fox, Harper Row Publishers, The Star, New York Magazine, New Woman, Elle, In Fashion, and others. Mr. Murdoch has also agreed to pay $3 billion for TV guide, Good Food, the Daily Racing Form and Seventeen. With wealth of this magnitude involved, it is not difficult to establish first of all that the bottom 90% of society is virtually excluded from media ownership. He himself has referred to newspapers as a series of “capital intensive “ “local monopolies”. (Newsweek 1988 p. 45 ) Reinhard Mohn is another such owner of one of the world’s largest media conglomerates. According to Fortune Magazine, Sept 12, 1988 edition, Mohn fortune is estimated in the billions. The Newhouse Family of New York is reported by the said Fortune magazine to be the 5th richest family on the planet. Billionaire Randolph Hearst and family, owns 14 daily newspapers, 6 TV stations, 7 radio stations and some book publishing companies. Lastly, Kenneth Irving and family of Canada, the world 8th richest billionaire has virtually monopolized ownership of all English speaking papers in Canada. Each of these media moguls probably echoes the wishes of Rupert Murdoch who has been quoted by Fortune, as saying that his objective is a “global communications company”. Covertly they are part of this elite team. Their coordination and control is best exemplified by considering how well they work together to elect the team’s political functionaries into public office. Governments today are still won or lost through the power of media manipulation. Max Weber contributed what remains the influential analysis of the role of formal organizations in the modern world. Specialization, limited spheres of competence, hierarchies of offices, specified responsibilities, rights, rules, and rewards, are all elements of the rise of bureaucratization in the world. Along with Weber most writers exempt administrators and heads of bureaucratic organizations from the rules and regulations of the organizations they supervise. “Only the supreme chief of the organization occupies his position of authority by virtue of appropriation, of election, or having been designated for the succession…. Thus at the top of bureaucratic organizations, there is necessarily an element which is at least not purely bureaucratic.” (Parsons and Henderson 1947 ) The members of the strategic elites constitute administrators for the society at large and they, too, must be partially viewed as being exempt from the constraints imposed on ordinary members of society. (Keller 1968 ) Conclusion The current world situation was deliberately created by elitist power. Though politics and government are the social structures, which dictate our human existence, many are agreed that powers still rest in the hands of a mere few. The past 100 years has seen the development of both “ left “ and “ right “ elements, which are now designed through the process of globalization, to bring us into a New World Order. It is almost as if the skillful orchestration and manipulation of both the ‘left – right’ is placed in conflict to bring about a synthesis. According to Bro. William Branham, since the rise of Kant (who stressed reason and experience ) in German philosophy, we can identify two opposing ideas of the State, society and culture. In the US, as in Britain, philosophy is based on the individual and the rights of the individual. Whereas in German from the time of Kant through to Fitche and Hegel up to 1945, basic philosophy has been universal brotherhood, rejection of individualism, and opposition to Western classical liberal thought in almost all of its aspects. It is from this Hegelian system of political thought, alien to most in the West, stem such absurdities as the State seen as the “ March of God through history “ and that the State is also God, and the only duty of a citizen is to serve God by serving the State, and that the State is Absolute Reason and its citizens can only find freedom by worship and utter obedience to the State. For Hegel the individual is nothing, the individual has no rights, and morality consists solely in following a leader. To elitists like ‘ The Order’ in the US, ‘ The Group’ in the UK, ‘ The Illuminati’ in Germany, and ‘ The Politburo’ in Russia, the State is supreme, and a self-appointed elite running the State acts as God on earth. We can draw our own determinations as to the usefulness of the word “ elite “, but the overwhelming evidence in our post-modern world will attest to the fact that there are subliminal undercurrents which gives us an ominous sense that the revolving patterns of human history will continue to evolve more frighteningly as we emerge into a more synthesized planet. BIBLIOGRAPHY Dahl, R. (1975 ) “ The Concept of Power “, Behavioral Science, Vol. 2, p.201-215. Dahl, R. (1961 ) Who Governs. (New Haven: Yale University Press ) p. 67-69 Domhoff, W. (1967 ) Who Rules America. (Englewood Cliffs, New Jersey: Prentice Hall ) Dumhoff, W. (1968 ) The Power Elite and Its Critics. Beacon Press Boston. Engler, A. (1995 ) Apostles of Greed. Pluto Press London, p. 39-40. Henderson, A. & Parsons, T. (1947 ) Max Weber – The Theory of Social and Economic Organizations, p. 335. Holland, R. (1998 ) Capitalist Wealth Underwrites Assaults on Middle American Values. Middle American News. Keller, S. (1968 ) Beyond the Ruling Class. Random House New York. Madsen, A. (1980 ) Private Power. Morrow, New York, p. 24-25. Mills, C. . W. (1956 ) The Power Elite (New York: Oxford University Press ) Sklar, H. (1980 ) Trilateralism: Trilateralism and Elite Planning for World Management. “Economic Nationalists v. Multinational Corporations. South End, Boston. Business Week 17th July 1989, “ The Global 1000 – The Leaders “, p.139. World Investment Report (1994 ) published by the United Nations Conference for Trade and Development, reported in Globe & Mail 31 August 1994. The Atlantic Monthly, August 1995; The Structure of Success in America; Vol. 276, no.2. p. 41-60. Newsweek 22 August 1988, “ Murdoch’s Empire “ p.45 Fortune 12 September 1988, “ The Billionaires “ p. 71 – 92 Sociology Essay Terence M. Blackett How useful is the concept of ‘elite’ for understanding the distribution of power in either Britain or the United States? Introduction In America perhaps only race is a more sensitive subject than the way we sort ourselves out in the struggle for success. The eminent sociologist Robert Merton calls it the ‘structure of opportunity’. In the understanding of the usefulness of the term ‘elite’, there are some common historical variables, which must be looked at in order to appreciate the power organisms at work even in American society, and how from the days of Thomas Jefferson to the era of Newt Gingrich, the assumption of superiority is an undercurrent in American life and society. In this essay I will attempt to show that elitist power in America is controlled by a few at the top of the political, corporate, social and religious pyramid. Moreover, the concept of natural aristocracy, or meritocracy, has a powerful resonance even in the United States of America. Historical Antecedents In understanding the usefulness of the term elite in American society, late 19th and 20th century history provides the pretext for what was called a “ fluid society “. This was a highly mechanized, industrial age in which people’s roles were being determined by their merit, talents, character and ‘grit’. By 1910, Harvard Professor Frederick Jackson Turner was influential in transforming this ministerial training school into an Ivy League institution, dominated by the children of a distinct upper class… most Northeastern and mostly business. This class came to be known as the Episcopacy, after its predominant religion – Episcopalianism. The genesis of the Episcopacy at the end of the 19th century represented the merger of what appeared to be an irreconcilable conflict between two rival elite groups: the old pre-industrial New England – based on upper-class norms, with its high-minded, non-urban mores, and the big, rough New York based – Gilded Age rich. This merger of the traditional with the modern socialite grandeur of the New Yorker was pivotal to the formation of the American elite. Out of this marriage came the founding of British-style boarding schools like Groton and Hotchkiss, new social institutions such as private country clubs, debutante societies, and restricted suburbs. Outsiders who somehow found their way into the educational institutions of the Episcopacy were usually horrified by what they saw. The enormous inheritability of status, the devolution of the ideals of gentlemanliness into a glorification of undergraduate carousing, the lack of academic standards, the casual and unearned assumption of superiority, the inability to see immigrants, Catholics, Jews, and the poor as fully human. The Episcopacy provided plenty of evidence to support the idea that it was, as Newt Gingrich would say, ‘a corrupt elite’ (The Atlantic Monthly 1995 ) Political Power: Two Major Theories The two broad theories of how power work or is distributed in societies, the first suggest that power in the USA resides with its citizens (one person, one vote), or in the groups where citizens belong. This is called the pluralist view. Pluralists argue that power is distributed around society through representatives who act on behalf of others or other groups, and are controlled in expressing the wishes of the groups involved. Criticisms of this theory suggest that people at the top mislead the American public, which means that people with greater information have more power. Appointed positions wield considerable power, more than just a vote, and that campaign financing leaves politicians indebted to contributors not to everyone as is assumed. (Domhoff 1967 ) The other point of view is the elitist view or conflict view. The argument is that in reality, power is concentrated in the hands of a few, a very small group of people (an elite ) who manipulate the masses through control of the media, visible government leaders, with a right wing conspiracy version which argues that the elitist ideology is subversive, anti-capitalist, anti-individualist, anti-patriotic, pro-welfare, and pro-one world government, with the sole aim of undermining traditional American values. Power Elite (made popular by C. .W. Mills ) argue that the corporate, executive, and military run the government elite. Mills suggest that the three components of the elitist structure are more or less equal in power, with the corporate elite becoming a little stronger in recent years. (C .Wright Mills 1956 ) Criticisms of this theory may ask the questions: Are there conflicts between the elite groups and are the elites really equal in power? Are there issues not under the influence of these groups or issues they don’t care about? And is congress really a puppet of these groups? Corporate Ruling Class Theory ‘ If a ruling class hypothesis says anything, surely it asserts that within some specific political system there exist a group of people who to some degree exercise power or influence over other actors in the system ’. (Dahl 1957 ) Within American society there is an upper class that gets more than its share of wealth, income and power. Its membership in controlling institutions and key decision making groups gives it disproportionate influence. It is broader based than Mills power elite and it influences, but it does not control Congress. It exercises control by financing candidates, its control of parties, its control of investments, and by being appointed to government positions. (Dumhoff 1968 ) Leaders within Corporate America Researchers continue to seek ways to explain the image or the shape of the power structure in America, whether it is polylithic, monolithic, parallelograms, towers, or hexagons. Floyd Hunter saw power as a pyramid with a small number of top leaders at the peak, a somewhat larger number below [middle level leaders] and a large segment below [powerless individuals]. (Hunter 1953 ) Much of the capitalist wealth of America today has been created by a dynasty of some the nation’s richest families of the Industrial Age, i.e. the Carnegies, Rockefellers, Fords, Motts, Pews and others. According to research done by Middle American News, the Foundations set up by these rich and powerful families constitute a hidden economy of some $300 billion, a sum which exceeds the GDP of Switzerland and is used to bankroll elitist activism profoundly influencing social policy and legislature. (Holland 1998 ) According to Robert Holland, these giant foundations or non-profit organizations are channeling their resources into key liberal and radical The Violenceprojects, so as to influence social policy. Some examples are: Policy Center, a group that advocates gun control even more extreme than Sarah Brady’s Handgun Control, Inc., runs almost 90% on foundation money. Some of its enthusiastic backers are the George Gund Foundation, the Joyce Foundation and Since 1990, the Ford Foundation has funded a Campusthe MacArthur Foundation. Diversity Initiative at dozens of major universities. These programs have insisted on group preferences in admissions and hiring, feminist and Afrocentric curricula, sensitivity training to get students and faculty engaged in group-think, and campus convocations to trumpet the need for much more The Rockefeller Foundation has been theself-conscious “diversity”-mongering. chief bankroller of radical multiculturalism in education and the arts. In recent years, it has put the clout of its $2 billion portfolio aggressively behind the notion that “diversity” trumps quality in the arts. For example, it dispensed grants in 1994 to the likes of the National Black Arts Festival, Inc., in Atlanta, for “Celebrate Africa!”; the Nuvorican Poets Café in New York for “a series of development screenplay readings” by Puerto Ricans living in New York; $50,000 to the National Cultural Alliance, which lobbies for continued tax support of the National Endowment for the Arts; and Arthur Dong for “They Called Us Lesbians”. Holland concludes, that these powerful organizations have the money and the clout to shape American social and ethical policy, laws and culture in a way that Middle America despise. The question is whether there are politicians courageous enough to try and curb their elitist power. (Holland 1998 ) Corporate Oligopoly and the TNC During the 1970’s, the US transnational corporations had revenue equal to 30% of the planet’s entire gross annual product (Madsen 1980 ). In 1989 the revenues of the ten transnationals, with the highest sales (Mitsui, General Motors, C. Itoh, Sumitomo, Marubeni, Mitsubishi, Ford, Exxon, Shell, and Nissno Iwai ) totaled $1,000 billion – nearly twice as large as Canada’s GNP. The combined profits of the ten most profitable transnationals (IBM, Ford, Exxon, Dow, AT&T, General Electric, DuPont, General Motors, Shell, British Telecom ) at $40 billion equaled Iraq’s entire GNP in the year before the Gulf War. (Business Week 1989 ) In 1992 TNCs employed 73 million people, 10% of global non-farm jobs and 20% of jobs in more prosperous countries. The 100 largest TNCs controlled one quarter of all global output. The power of these privately owned collectives is greater than the numbers imply. According to World Investment Report 1994, published by the United Nations, TNCs indirectly employed another 77 million people. The reports concluded that the power of these giant companies and the power they wield are still in the hands of an elite group whose global dominance is unmistakable. Oligarchy and Mass Media Domination One of the important issues of the 21st century is monopoly ownership of the mass media. The issue is not that the elite own virtually all the Western media, but the fact that it is owned by a very small handful of media moguls. The shocking truth is that ownership of newspapers and TV stations has already been consolidated to such a staggering degree that unmanipulated news coverage has practically ceased to exist. Only one man and his media holding need be mentioned to provide some semblance of understanding of the scale of this dilemma. His name is Rupert Murdoch. His holding spans four continents. He own 5 magazines in Britain, 20 magazines in the US, and more than 100 newspapers in Australia, he owns a 4 channel satellite television network called SKY television in Britain, Metromedia in the US worth $2 billion, which include 20th Century Fox, Harper Row Publishers, The Star, New York Magazine, New Woman, Elle, In Fashion, and others. Mr. Murdoch has also agreed to pay $3 billion for TV guide, Good Food, the Daily Racing Form and Seventeen. With wealth of this magnitude involved, it is not difficult to establish first of all that the bottom 90% of society is virtually excluded from media ownership. He himself has referred to newspapers as a series of “ capital intensive “ “local monopolies”. (Newsweek 1988 p. 45 ) Reinhard Mohn is another such owner of one of the world’s largest media conglomerates. According to Fortune Magazine, Sept 12, 1988 edition, Mohn fortune is estimated in the billions. The Newhouse Family of New York is reported by the said Fortune magazine to be the 5th richest family on the planet. Billionaire Randolph Hearst and family, owns 14 daily newspapers, 6 TV stations, 7 radio stations and some book publishing companies. Lastly, Kenneth Irving and family of Canada, the world 8th richest billionaire has virtually monopolized ownership of all English speaking papers in Canada. Each of these media moguls probably echoes the wishes of Rupert Murdoch who has been quoted by Fortune, as saying that his objective is a “global communications company”. Covertly they are part of this elite team. Their coordination and control is best exemplified by considering how well they work together to elect the team’s political functionaries into public office. Governments today are still won or lost through the power of media manipulation. Max Weber contributed what remains the influential analysis of the role of formal organizations in the modern world. Specialization, limited spheres of competence, hierarchies of offices, specified responsibilities, rights, rules, and rewards, are all elements of the rise of bureaucratization in the world. Along with Weber most writers exempt administrators and heads of bureaucratic organizations from the rules and regulations of the organizations they supervise. “Only the supreme chief of the organization occupies his position of authority by virtue of appropriation, of election, or having been designated for the succession…. Thus at the top of bureaucratic organizations, there is necessarily an element which is at least not purely bureaucratic.” (Parsons and Henderson 1947 ) The members of the strategic elites constitute administrators for the society at large and they, too, must be partially viewed as being exempt from the constraints imposed on ordinary members of society. (Keller 1968 ) Conclusion The current world situation was deliberately created by elitist power. Though politics and government are the social structures, which dictate our human existence, many are agreed that powers still rest in the hands of a mere few. The past 100 years has seen the development of both “ left “ and “ right “ elements, which are now designed through the process of globalization, to bring us into a New World Order. It is almost as if the skillful orchestration and manipulation of both the ‘left – right’ is placed in conflict to bring about a synthesis. According to Bro. William Branham, since the rise of Kant (who stressed reason and experience ) in German philosophy, we can identify two opposing ideas of the State, society and culture. In the US, as in Britain, philosophy is based on the individual and the rights of the individual. Whereas in German from the time of Kant through to Fitche and Hegel up to 1945, basic philosophy has been universal brotherhood, rejection of individualism, and opposition to Western classical liberal thought in almost all of its aspects. It is from this Hegelian system of political thought, alien to most in the West, stem such absurdities as the State seen as the “ March of God through history “ and that the State is also God, and the only duty of a citizen is to serve God by serving the State, and that the State is Absolute Reason and its citizens can only find freedom by worship and utter obedience to the State. For Hegel the individual is nothing, the individual has no rights, and morality consists solely in following a leader. To elitists like ‘ The Order’ in the US, ‘ The Group’ in the UK, ‘ The Illuminati’ in Germany, and ‘ The Politburo’ in Russia, the State is supreme, and a self-appointed elite running the State acts as God on earth. We can draw our own determinations as to the usefulness of the word “ elite “, but the overwhelming evidence in our post-modern world will attest to the fact that there are subliminal undercurrents which gives us an ominous sense that the revolving patterns of human history will continue to evolve more frighteningly as we emerge into a more synthesized planet.

Bibliography:

Dahl, R. (1975 ) “ The Concept of Power “, Behavioral Science, Vol. 2, p.201-215. Dahl, R. (1961 ) Who Governs. (New Haven: Yale University Press ) p. 67-69 Domhoff, W. (1967 ) Who Rules America. (Englewood Cliffs, New Jersey: Prentice Hall ) Dumhoff, W. (1968 ) The Power Elite and Its Critics. Beacon Press Boston. Engler, A. (1995 ) Apostles of Greed. Pluto Press London, p. 39-40. Henderson, A. & Parsons, T. (1947 ) Max Weber – The Theory of Social and Economic Organizations, p. 335. Holland, R. (1998 ) Capitalist Wealth Underwrites Assaults on Middle Ame

the concept of evil and its close relationship to suffering would not present a problem were there no concept of the good

The Concept of Evil

In principle, the concept of evil and its close relationship to suffering would not present a problem were there no concept of the good. The philosophical problem of evil has been addressed throughout the ages in both philosophy and religion’s most fundamental writings. Hinduism, for example, treats all reality monastically. Evil only appears evil, yet it participates in the good of cosmic reality of the divine.

Evil is necessarily a relative term, its meaning becomes dependent on the kind of good which it negates or excludes. The problem which arises is the presence of contradictions on experience. The terms good and evil seem to be contradictory. The hypothesis resulting: How can we sense reality in such a way as to account for its seemingly contradictory manifestations of good and evil?

If one looks at evil as an incomplete good, we begin to have a basis for philosophic inquiry. One aspect or group of aspects may be offensive (Evil) whereas the whole is good. The problem that results is that from incompleteness alone, the goodness of the complete cannot be inferred; some implied goods are in turn parts of an evil whole. This demonstrates that the proposed view can be granted only partial validity.

Evil, if seen as a necessary segment needed to serve an unknown good is conceivable but how can we know that the unknown is good? If in fact we have this unknown, does this unknown good make the known evil less evil for man? “The difficulty of accepting evil as a necessary ingredient of reality leads directly to concepts of malevolent supernatural forces. If evil need not be and should not be, if things have somehow gone wrong and evil has intruded into a world which could have been free from it, who could have been responsible” (Cavendish, 1993, p. 3ff Since evil is seen as lying outside of man’s human capabilities, its origin must he outside of the human domain. This origin therefore must reside in some supernatural manifestation, either the gods and goddesses of forgotten realms or the devils and demons of established religions. “At a deeper level, the powers of evil have not been thought out as much as recognized. …evil impulses which stir and whisper in the brain may feel alien to the person … as if they have been insinuated into his consciousness by something from outside” (Canvendish, 1993, P. 3).

Yet what if these assumptions on evil are erroneous, if in fact evil, and the sinister aspects of evil are just an illusion? The reality of evil may in essence be the product of the inner workings of the mind, projected into conscious reality. The collective unconscious of Jung, although a psychological type, contains a definite psychological nature with a language. Images, symbols and fantasies are the vocabulary of the language of the collective unconscious. The collective unconscious manifests in culture as a universal motif with our degree of attraction. In describing the collective unconscious, Jung stated that it consisted of mythological motifs or primordial images which he referred to as archetypes. Archetypes are not a priori ideas, but “typical forms of behavior which, once they become conscious, naturally present themselves as ideas and images, like everything else that becomes a content of consciousness” (Jung, 1969a, par. 435). The archetype’s presence is felt as numinous that have a profound spiritual attribute. This mythological manifestation in turn must be given some meaning by the individual. “But, the discovery of meaning is at the same time an experience attended by numinosity and accompanied by a sense of the awesome, the mysterious and the terrifying which always connected to an experience of the divine, in whatever lowly, unacceptable, obscure or despised form it may appear” (Samuels, et al. 1987, p. 92).

Jung described numinosum as “a dynamic agency or effort not caused by an arbitrary act of will. On contrary, it seizes and controls the human subjects, who is always rather its victim than its creator. The numinosum — what ever its causes may be — is an experience of the subject independent of his will. … The numinosum is either a quality belonging to a visible object or the influence of an invisible presence that causes a peculiar alteration of consciousness” (Jung, 1969b, par. 6).

The fact remains that evil has presented the twentieth century with the same questions that have perplexed humanity form the beginning of time: ‘From whence did it originate?’

In man’s attempt to progress, he has ignored the basic aspects of his humanity. Good and evil have become just another by-product of our technological society, an illness that’s roots are no longer important. Society has projected all its negative side effects as the cost one must pay for advancement. Material success is justified at the expense of ethics and morality. Yet the question stills remains if evil is caused from within or by some supernatural force. If in fact it is mankind that has perpetuated the evils of the world, then to heal humanity one must first heal man.

Evil Defined over Time

Throughout the centuries, the enigma of evil has occupied the main stage in the human experience. Evil knows no boundaries of time and space.

“There has probably never lived a human being who did not at some time in his life wonder why the world, for all its beauty and wonder, should also be so replete with grief, sorrow, conflict and with madness” (Anders, 1994, .p. 2). In mans search to find the answers for these human frailties the concept of evil evolved. “For thousands of years, in other words, man has attempted to solve the mystery of evil by means of myth, legend, and philosophical speculation, leaving his progeny with little more than a legacy of lies and empty conjecture” (Anders, 1994 p. 2).

Dr Paul Carus states that there are no religions in the world where pain, misery or destruction are not represented by some demon or monster the shadow of darkness or evil (1996). In Egyptian literature we find Seth, Bess and others that represent the dark powers. In Buddhism Mara the tempter is the personification of evil. The Chaldeans see chaos (Tiamat) as an evil monster. The tension between the existence of evil and the concept of good has plagued philosophers and theologians through out time. In their attempt to define evil they developed three types of evilness in the universe. First, there is natural evil, the natural world and its fallen state. Second, there is moral evil. This type of evil is the result of the will of moral being. Finally, according to Peterson, there is metaphysical evil, consisting of the Devil and demons (1986). Every great writer of literary fiction has his or her own definition of evil and how he or she alone decides it will be presented to the reader. The evil represented in a novel may be as flagrant as murder or rape as in Dostoevsky’s The Brothers Karamazov or as the psychological manipulation of another character as in Hardy’s Tess of the D’Urbervilles.

“Thomas Hardy’s Tess of the D’Urbervilles is a novel in which his protagonist and other characters are confronted by an almost endless array of emotional and moral choices that the reader must ultimately define as good or evil” (Northrup, 1977, p. 225). To create the fingering, ever ominous theme of moral and psychological dilemma cast upon his characters, Thomas Hardy introduces the human attributes of greed, lust, pride, philosophical ideas and religion. He uses themes that require the reader to take a critical look at the character’s situation, the character’s thought process and its impact of the character’s decision making.

In order to better understand the concept of moral and physical evil, it must first be defined and separated from natural evil. Natural evil refers to events linked to natural disasters such as floods and earthquakes. Moral and psychological evil refers to the “evil things that people do to each other and themselves” (Alloway, 1974, p. 214). Natural evil can be easily explained away by relying on religion or natural forces of the universe. Moral and psychological evil are not that easy to rationalize. Human beings make choices that affect every person around them. As Hardy has so aptly pointed out in Tess of the D’Urbervilles these are moral and psychological choices which can lead to not only physical, but psychological destruction as well. As Lyall Watson explains in his novel Dark Nature, “My intuition is that ‘evil’, for all its dark and threatening aspects, is inevitable a sort of black hole in nature” (1995, p. 24). As Rousseau puts it: “God makes all things good; man meddles with them and they become evil…. [a]ll wickedness comes from weakness. The child is only naughty because he is weak; make him strong and he will be good; if we could do anything we should never do wrong” (Rousseau, 1986, p. 5 p. 33). That the failure is internal is expressed in Plato, Aristotle, the Stoics, many [but not all] Christians, and Spinoza in modem terms it is expressed by Norton and Midgley (Kekes, 1990). “As Rousseau says, our weakness is the cause of the evil we do” (Kekes, 1990, p.125).

Kant refers to the predisposition of human nature, which he divides into three forms. According to Kant, the first is the predisposition for one to satisfy his basic physical and psychological. The second is the rational evaluation of one’s satisfaction of the basic and culturally conditioned needs in relation to one’s happiness. Kant’s third predisposition is to submit his will to the moral law. “All of these predispositions are not only good in negative fashion (in that they do not contradict the moral law); they are also predispositions toward good (they enjoy the observance of the law). They are original, for they are bound up with the possibility of human nature. Man can indeed use the first two contrary to their ends, but he can extirpate none of them” (Kant, 1960, p. 23).

Although Kant indicates that the individual’s natural inclination is for good, he also makes it clear that there is also “…the propensity to evil in human nature…” (Kant, 1960. p. 23). The good according to Kant is acquired whereas the evil is brought upon ourselves. “Evil is possible only as a determination of free will, and since the will can be appraised as good or evil by means of its maxims, this propensity to evil must consist in the subjective ground of the possibility of the deviation of the maxims from moral law” (Kant, 1960, p. 24).

Therefore, individuals have a propensity to good, but through the exercise of free will one chooses between good and evil. “Kant believes that human nature is basically good evil arises because we choose to subordinate our moral predisposition to that of self love” (Kekes, 1990, p.131).

In Kant’s synthesis, then man is not corrupt. He is “…still capable of improvement. for man, therefore who despite a corrupt heart yet possess a good will, there remains hope of a return to the good from which he strayed” (Kant, 1960, p. 39). Evil then becomes a condition of the soul, which is in part a result of its unbalanced and incomplete quality. The incompleteness is a result of mans inability to keep the ego in balance with his true inner self. The extension of the ego is seen as the individual is being immersed in self love. This self love is in reality a state of emptiness in degree, an emptiness in inner being, a shadow (self love) and no reality of the soul itself This evil state then is a state which is negative, relative and transitory. It implies the absence of completeness, which is acquired during the souls evolutionary process, the knowing self.

The metaphysical concept of evil concerns the contradiction between the religious assumptions in the good and omnipotence of God or supreme essences, and the reality of evil experienced in the world. The classification of the religions of the world addressed this problem with three possible solutions. The first is seen in the teachings of Hinduism, where a monistic approach is offered according to which the phenomenal world is but an illusion or Maya. It is in Maya that evil exists — an evil which is only illusionary. In the Western world we see a mirror image of this concept in the teachings of Christian Science. “Evil is but an illusion, and it has no real basis. Evil is a false belief'( Eddy, 1934, p. 480:23,24). This may address the problem of evil, but makes no attempt to solve it. It leaves its consequences as unexplained. The second explanation is seen in Persian Zoroastrianism, where we find a dualistic approach to good and evil centered in two deities Ahura Mazdah and Angra Mainyu. Zoroastrianism expresses this concept in its most extreme form as Cosmic struggle between these deities. This approach to the concept of good and evil is not unique. Plato’s Timaeus use this dualistic approach as does J.S. Mill in ‘Attributes’, Three Essays in Religion (1874) and Edgar Brightman in his A Philosophy of Religion (1940, chap. 8-10) The third explanation is found within Christianity. “In the first centuries of Christianity there raged a battle over the integration of evil into the image of God” (Ribi, 1989, p. 26). For an answer to this anomaly Christianity developed a distinctive combination of monism and dualism, a dualism which is posed as ethical within the framework of metaphysical monism. “Beneath the surface of monotheism lies a concealed dualism of good and evil, and beneath that, even a polydemonism” (Ribi, 1989, p. 26). In this attempt, the early Christian writers hoped to answer the main objection created by the introduction of evil in the world. “To many, the most powerful positive objection to belief in God is the fact of evil” (Hick, 1982, p. 330).

The problem of evil creates a theoretical problem. “If God is perfectly loving, he must wish to abolish evil; and if he is all powerful, he must be able to abolish evil. But evil exists; therefore God cannot be both omnipotent and perfectly loving” (Hick, 1982, p. 330). In answer to this problem, one can accept that God is not powerful enough to create a world that does not contain evil, or he may state that God created only good so that evil must have been generated by some other power. He may still find this inadequate and may state that God is all powerful but morally imperfect and made a decision to create an imperfect Universe. Most Christians would find this solution objectionable in the fact that it ignores the basis of religious belief “Thus the problem of evil is both real and acute. There is a clear prima facie case that evil and God are incompatible — both cannot exist” (McClosky, 1982, p. 315).

In Christianity, the goodness and the greatness of God and the reality of evil are affirmed, but the origin of evil is still a mystery. “Whatever is relegated to the unconscious, whatever is without some kind of representation in consciousness, threatens to become a demon” (Ribi, 1989, p. 3 0). One affirmation is through Theodicies. A theodicy is a rational attempt by theists to exonerate God as the source of evil. Basically, these attempts try to modify one or more of the problems of evil. There are two different foci that could be viewed in this situation. The first one is those who modify the nature of God. They believe that God is limited, and evil is a reality. This view is known as Process theology and is found in liberal Protestantism and liberal Judaism. This view sees God as finite and in the process of struggling with evil. The other view is from those who re-define the nature of evil. These people see evil as being good. Evil and suffering bring out the good in people; therefore, evil is good. They also believe that evil comes from Satan. This results in dualism, which teaches that good and evil are equal. These are two different views, but both are considered a solution in the problem with evil (Silvester, 1981). Christians give many reasons why God has allowed evil, even if the reasons are a mystery of their own. “Every communication with the divine and every religious feeling comes to consciousness only via the psyche. The psyche is thus the bearer of the imago dei (image of God), although we are not in a position to affirm scientifically what causes this image” (Ribi, 1989, p. 20). Christianity and other religions usually have five basic answers to the question concerning evil. The first one is that there is not a God at all. This a common answer, but not a ‘Christian’ answer. The next answer is that evil is not actual. In other words, everything evil that has been done has brought some good somewhere and somehow. The next solution is that evil is just one big mystery. These are the people that feel that evil should not be questioned. Then there is the solution that God is not in fact all powerful. God has many enormous powers, but there are powers that roam the earth that God has no control over. The last solution is that God is not always entirely good, God, Eke humans can also have a negative side (Silvester, 1981). “Theodicy, as many modem Christian thinkers see it, is a modest enterprise, negative rather than positive in its conclusions. It does not claim to explain, nor to explain away, every instance of evil in human experience, but only to point to certain considerations which prevent the fact of evil (largely incomprehensible though it remains) from constituting a final and insuperable bar to rational beliefs in God” (Hick, 1982, p. 3 31).

Christian rationale has always considered evil in its relations to human freedom and responsibility. Since man is a finite center, he possesses relative freedom, which in turn makes him/her a self-directing agent responsible for his/her decisions. “Free Will is not a constant or a priori quantity; rather it is that libido charge that is at the free disposal of consciousness” (Jung, 1969a, p. 201-204).

Evil — A Theoretical Foundation

At this point it becomes necessary to lay a foundation for the discussion of evil in purely theoretical terms.

If one begins with the Pythagorean Y which signified choice (Free-Will), it becomes evident how the concept of good and evil takes on meaning. The central stem concept of good and evil takes on meaning. The central stem separates into two parts: one section flowing to the right and the other section flowing to the left. The right branch signifies Divine Wisdom and the other symbolizes Earthly Wisdom. Man (Being) in his growth (Becoming) symbolizes the central stem of Y. It is at the junction of the branches, where man must choose or not choose his path. The left-hand path follows the dictates of mans lower nature (Earthly Plane) — which leads to stagnation or remaining at the same level of development. The right-hand path, signifying Divine Wisdom, leads to the ultimate regaining of unity with the superior sphere or Totality.

Given that individuals are governed by the Law of Free Will, in that every person has absolute freedom of choice and that decisions on those choices make an individual responsible for the results, then individuals, if they were not meant to make mistakes, would not subscribe to the Free Will system. It is the existence of Free Will which helps one to grow. “Free Will is mankind’s main tool in each incarnation for learning lessons for evolvement” (Bletzer, 1986, p. 844).

The solution to the inquiry of good and evil then lies in the understanding about the truth in human nature. According to Robert Ellwood in theosophy — “Human nature has a destiny that is only tangential to external nature, though at present painfully intertwined with it” (Ellwood, 1986, p.151).

The Stoic Chrysippus maintained that good and evil being contrary, both are necessary since each sustains the other. The idea is not that good and evil were created in some past time in static form, but that their growth is a continuous process, a continuous process and evolution from imperfection to perfection, from worst to best. Therefore, one cannot say that beings are essentially evil, they are merely less perfect or evolved. We now begin to see the gradient of imperfection. If one is on a certain level, then everything below that level must be imperfect, less desirable. To lower ‘standards or submit to desires is then a loss of perfection and therefore becomes a state of evil.

The state of evil therefore becomes a state of imperfection in growth. “Imperfect beings living in an imperfect state because of their imperfect evolutionary unfolding, or their imperfect development — while this is so; giving constant hope to imperfect beings to grow better, nevertheless hearken: this does not mean that imperfect things or beings are essentially good” (Purucker, 1973, p.154). In reality, one can rationalize on a conscious level ‘”evil’ thoughts, actions, or lack of actions, yet karmic law requires justification. Karma adjusts each effect to its cause. It gives back to each individual the actual consequences of his own actions. We become responsible for these actions, and karma impartially returns their results to us.

Whenever imperfection imbalance is produced in the self, there is no quantitative duration for this experience; each is dependent upon the individual. Therefore, “evil abstractly consists of transitory states or conditions — however long they may last — in which monads pass during certain phases of their endless peregrinations upwards and outwards” (Purucker, 1973, p.155).

Within this context, Karma is seen as the law of readjustment which even works to restore equilibrium in the physical and harmony in the moral world. Karma is then the limitation set for individuals at their present level — the level at which we have to speak of “choice” between alterations. Individuals then must make choices — certain of these become constructive — thus future oriented, while others are destructive or evil. To refuse to move forward and grow is stagnation. Evil is essentially the refusal to move toward evolvement. “It is to accept the repetitive inertia of past choices as inevitable or too powerful to oppose. It is to succumb to karma, instead of using what the past has produced…” (Rudhyar, 1981, p. 48).

Within the individual resides the human being species seed or the pattern of a perfect human being. This essence motivates the human fife cycle and becomes one of the perpetual evolvement towards totality. The whole of nature is one, a unity. Man therefore becomes the inner universe, the essence of being, becoming — unfolding to unite with the whole in an unending progression from imperfection to perfection.

‘Any being who or which is insufficiently evolved to have brought out divinity from within itself, at least to some degree, can be called “evil”| by comparison with beings much more perfect” (Purucker, 1973, p. 551).

The development of this principle becomes evident through the following: taken the relative positions of good and evil, the first consideration to be examined is the absolute value of each. Since good is not and cannot be an absolute value due to the law of free will, and that if good was absolute, its opposite evil must also be absolute; they become offsets and balances in nature, one being relative to other, arising out of the conflict of wills.

That the polarity of opposites is important can be demonstrated, considering that without the positive aspect we would not have a scale to judge the negative. The law of free will and the law of polarity are dependent, one upon the other. If man did not have the ability to make or not to make choices, he would not need alternatives. Therefore polarity would have no function. Man would no longer need opposing principles and each contrasting principle would not need to contain the potential of the opposing principle. Since all would be ruled by a universal force of determinism, no one could be other than what he is. Therefore, individuals would be justified in their actions, decisions, and fife cycles resulting from the premise that for them there could be no other. In maintaining this structure, one’s actions could not be compared to another because such a comparison would be non-existent. As a result of determinism, the Being (man) would have a structure, a blur print, if you like, to follow. Since this structure would be the only existence, therefore an opposition of polarity could not exist since non-being cannot create being. “What is permanent must remain forever the same. It is what it is, and to become something other than this would involve the contradiction that it became what it is not” (Popkin and Stroll, 1956, p. 71). The changing world, therefore, must become that which the permanent world is not. The only aspect of the universe, if determined, is that it exists. In reality then, the changing aspect (polarity) cannot be part of existence since it does not belong to the real unchanging aspect (determined) and must, therefore, be non-existence. As William James insisted in his essay on “The Dilemma of Determination,” there are striking features of our moral experience which can be known only if we assume that men are free agents (Free Will). The attribution of responsibility for our actions makes no sense if we are governed under the law of determinism. If one is predetermined to act in a given manner then responsibility for that action is not his, and the action can therefore not be judged on any standards available. The individual therefore would be incapable of manifestation, for as long as there is manifestation, there is imperfection.

“To illustrate: Take any one of us, a human being, we are beings in manifestation, therefore we are imperfect, and throughout beginningless and endless time we shall in various hierarchies and in different degrees of imperfection, on lower or on higher planes, be running the external cyclical round of developing and unfolding ever more and more” (Purucker, 1973, p.157).

Polarity therefore becomes imperative for if imperfection is a given, so then must its counter part, perfection, be a given.

Free will and the concept of evil take on a new meaning. Although free will always allows the individual the opportunity to change their future course, this does not mean acting contrary to the future because that is an impossibility. Free will allows one to modify their own conduct in regards to that future which is the unity with totality.

Growth then is seen as the manifestation of the interplay between the polar opposites good and evil. “If a complete human being is a feeling being, then evil must be allowed to exist for this feeling nature of ours to live and grow” (Stanford, 1981, p.10). Since man (Being) is in a constant state of flux (Becoming), due to the nature of the human being species seed then all events become manifestations of a basic oneness. This does not imply that all things are equal. Opposites are abstract concepts belonging to the realm of thought and as stated earlier concerning good and evil relative.

When one becomes aware of good, he must out of necessity also be aware of evil. The ancient Chinese philosopher Chu Hsi believed, “good and evil have no existence in themselves, but are terms applied to things according to their advantage or injury to oneself or to mankind” (Standford, 1981, p. 7).

One who wishes to grow may be placed in a situation of pain and suffering, which to some may seem evil. However for that individuals growth it is a necessary good. One must be aware of the relativity and polarity of all o

pposites. These experiences of good and evil, pleasure and pain, are not experiences belonging to different categories. They are only two sides of the same reality, oppositions of the phenomenon, manifestation of the interplay of the two.

It becomes necessary therefore to see polarity as the weights placed upon the dynamic balance of karma. For true growth is not to strive for good, for good’s sake, or to eliminate evil; it is rather following the path of balance. One must strive to maintain the balance between opposites. They are never static but a dynamic interplay between two extremes. Nietzsche stated that the individual could not become conscious of the beautiful and the good without also having a conscious development of ugly and evil. In reality therefore, “Evil is purposeful inaccuracies of fife activity; man-made decisions about another individuals evolutionary growth experience, one unfolding in his or her path according to their own speed, but not in accord to another person’s lifestyle or opinion” (Bletzer, 1986, p. 218). Evil therefore becomes the Maya, or self-created illusion, by which we five. This does not deny that it exists, albeit it exists as an illusion.

Evil and Human Nature

The fundamental aspect of human nature is good, and it is evil which makes it

corrupt . that the fundamental goodness of human nature is necessarily connected with the capacity to choose; and that human worth is thus possessed equally by all moral agents” (Kekes, 1990, p.125). This position was supported by Kant during the seventeenth century. As Rousseau put it “God makes all things good; man meddles with them and they become evil… Wickedness comes from weakness. The child is only naughty because he is weak; make him strong and he will be good; if we could do anything we should never do wrong.” (1986, pp. 5, 33), Kant and Rousseau opened the doorway to hope in their philosophical inquiries. “The scheme of things is essential good, there is a rational and moral order in reality, and we human beings, in our uncorrupted state, are part of this rational and moral order. Evil comes from our failure to conform to it. The source of this failure may be internal or external to human agents” (Kekes, 1990, p.125). The failure as noted earlier is due to internal agents. Kant would agree that evil is a corruption of one’s individual nature.

The Christian rationale has always considered evil in its relations to human freedom and responsibility. Since man is a finite center, he possess relative freedom which in turn makes him/her a self-directing agent responsible for his/her decisions. “Free Will is not a constant or a priori quantity; rather it is that libido charge that is at the free disposal of consciousness” (Jung, 1969a, p. 201-204).

Kant and others in their philosophical inquiries of evil have just touched the edge of the concept of evil and man’s relation to it. In the study of Kabbalah literature, a break-through to this relationship was slowly accomplished. It is the Being-man, the inner self which is in a constant state of becoming (growth), self-induced and independent of creation. The essence of man is contained in man. The potential for free will has given man (Being) a path or options of paths and Being must choose individually. Upon this choice the basis of man’s growth or regression is dependent. The growth or stagnation is self fulfilled by the individual. The spirit of creation doesn’t interfere, but allows one to make the decision on his own. If the individual makes a decision not in accordance with the perfection of creation the individual must re-learn or relieve this incident. It is through this process that the individual is made whole again in accordance with the perfection of creation. This is the process of becoming.

Man is the inner universe, the essence of being (creation), becoming and unfolding to unite with the whole in an unending process till perfection and union are achieved. In a discussion of the relative position of good and evil in man’s unfoldment, the first consideration to be made is the absolute value of each.

Since good is not and cannot be an absolute value in creation due to the consideration of free will, an alternative must exist which becomes known or identified as evil. The converse is that absolute evil cannot exist, for then there would be no concept of good. Based on this fact, a neutral ground must exist, a ground of balance and harmony. This neutral ground must, by the k

The Concept of Freedom

The Concept of Freedom

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The Concept of Freedom

In life’s history, Freedom has been so far the greatest cultural asset in the past. Freedom has slowed down with modernization, and citizens in various nations are fighting hard to restore it. Freedom is mainly defined as a person’s potential ability to freely choose an alternative, as an opportunity to think and act following ideas and desires, and not because of internal or external coercion, but because it gives the person the opportunity to be himself and exercise his rights.

Freedom of individuals is expressed through the media by leaders who practice politics either in their speeches or on duty, countries constitution, and church leaders. However, Freedom may bear or lack its meaning through the way different people view it. Therefore, philosophers have different views about Freedom with elaborate examples to make their opinions stand. Freedom is the only way to realize human potential, and it’s important to uphold it universally. I will explain Freedom’s concepts in Aristotle, Hospers, Skinner and Kant and identify the most convincing concept in my research.

Aristotle

Aristotle lacks a clear definition of Freedom in politics or Nicomachean Ethics. His idea was on self developments where he majored on three types of men, including the people who require only primitive resources and growth that’s the plant people. People-animals were described as influenced by what they felt and, finally, people-reasonable whose riddance was based on reasoning and decision making (Edelstein, 1944).

Theories based on Aristotle’s argument have been put into two categories; Effective agency and moral responsibility. The effective agency argues that humans tend to act according to their wishes with the view that whatever they anticipate in future might not be necessary (Eishtain, 2003). However, Aristotle’s refutes the argument by stating that the future is necessary, making human actions and deliberations futile.

Moral responsibility is the ability to be justifiably subject to praise and reward or blame and punishment based on our acts. He argues that human beings are responsible for their voluntary actions, which our desires and character traits might influence. Aristotle’s argument states that we are totally in control of our actions, an opposing idea to the causal determinism and Stoics belief that every action is according to the Act of God in line with his providence plans.

Hospers

John Hospers’ argument heavily lies on free will, which is almost closely attached to individuals’ voluntary actions. Hospers argues that the term voluntary is faced with ambiguity and asks for more clarity to stop its confusion for free will. He argues that some free will are free, and some are contrary to what most individuals think.

Moore, a scholar, indicates that people are free to carry on with tasks of their own will if they want to, and whatever the people can do is the definition of free will. Hospers bring out the psychological ID, ego, and superego as factors related to free will, emphasizing that unconsciousness is a factor in determining impulses and eventually free will. He adds to the distortion of Freedom in Moore’s criterion, expressing that a person is free concerning a given action if he can make it if he chooses to do it.

Hospers concludes that an act is free if it’s not compelled or coerced, which is nearly impossible for such occurrences to happen because individuals are mostly caught up in the stream of determinism with the unconscious forces driving them into wanting or defying the action in question.

Skinner

Skinners contribution to Freedom came in 1971 by writing a book Beyond Freedom and dignity (Skinner, 1971). In the book, Skinner denied intentions, purposes, aims, goals and other internal psychological states. In his work, he touched on various themes and questioned existing perceptions about man’s Freedom.

He questioned the control exercised by autonomous man and demonstrated the control exercised by the environment., a science of behaviour that seemed to question dignity or worth (Boguslaw & Skinner, 1972). He argued that an individual should be responsible for his behaviour by receiving punishment or criticism in wrongdoing and receiving rewards and credits for the achievements. Still, both blame and credit are shifted towards the environments in the modern world.

Skimmer, in his book, elaborated that man’s Freedom is not a result of free will but behavioural processes that contribute to dodging of aversive environment features. He further mentions that literature has been a force to define Freedom as a state of mind and feelings without considering the social environment that humans are exposed. In his concept, the information philosopher shifts his analysis of Freedom from autonomous man to the environment (Skinner & Taylor, 1973).

Kant

Kant started his work early by looking out for ways to overcome the limitation of vies of Freedom as independence from one thinking to other people’s inclinations. He formulated the positive conception of Freedom as the capacity for choice, asserting Freedom’s unconditional value to set one owns ends (Westphal, 2017). In his philosophy, Kant paid attention to autonomy and morality, stating that morality and right are intrinsically related. He also criticized moral utilitarianism as related to servility and political paternalism, leading to unfreedom.

The philosophers heavily contributed to Freedom’s understanding and nature depending on what their objectives were geared to achieve. Immanuel Kant remains the most convincing philosopher of Freedom since he believed in limited government and maximum Freedom in a based moral society, basing his arguments on the goodwill and moral law, the categorical imperative, rights and Freedom and Kantian liberalism elements (Halldenius, 2011).

References

Boguslaw, R., & Skinner, B. F. (1972). Beyond Freedom and Dignity. Contemporary Sociology, 1(1), 23. https://doi.org/10.2307/2063899

Edelstein, L. (1944). Aristotle and the Concept of Evolution. The Classical Weekly, 37(13), 148. https://doi.org/10.2307/4341872

Eishtain, J. B. (2003). Aristotle and Augustine on Freedom. International Studies in Philosophy, 35(4), 193–194. https://doi.org/10.5840/intstudphil200335449

Halldenius, L. (2011). Kant on Freedom and Obligation Under Law. Constellations, 18(2), 170–189. https://doi.org/10.1111/j.1467-8675.2011.00638.x

Hospers, J. (1955). XIV.—The Concept of Artistic Expression. Proceedings of the Aristotelian Society, 55(1), 313–344. https://doi.org/10.1093/aristotelian/55.1.313

Skinner, B. F. (1971). Beyond Freedom and dignity. Knopf.

Skinner, B. F., & Taylor, F. K. (1973). Beyond Freedom and Dignity. By B. F. Skinner. London: Jonathan Gape. 1972. Pp. 225. Price $2.25. British Journal of Psychiatry, 122(566), 99–100. https://doi.org/10.1192/bjp.122.1.99-a

Westphal, K. R. (2017). How Kant Justifies Freedom of Agency (without Transcendental Idealism). European Journal of Philosophy, 25(4), 1695–1717. https://doi.org/10.1111/ejop.12264

The Concept of J.L. Mackie’s Reform of Error in the Moral Theory (3)

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The Concept of J.L. Mackie’s Reform of Error in the Moral Theory

Mackie argues for a “error theory” of objective morality: he believes that moral judgement presupposes moral objectivity, which is itself false. Mackie believes that moral objectivity requires two things: the inherent power of reasoning (e.g. the objective rightness of action is itself a reason to act), and the ability to categorically (unconditionally) motivate us to act. Mackie believes that moral values do not have any of these characteristics and are therefore not objective. Unfortunately, his statement is very short, and it is not entirely apparent from what he says precisely where the queerness of moral principles is meant to lie. In this paper, I will show, firstly, why the typical interpretation of Mackie is problematic and, secondly, offer a new interpretation. I’m trying to argue that whether or not we have reason to act in a morally correct way, what seems queer about moral properties is that there is a morally correct way to live in the first place. This understanding makes sense from Mackie’s suggestion that theism may be able to solve the problem of queerness; the notion of an objectively right way of life can make sense if theism is real, but not otherwise. It’s partially because we’re not going to have a social fix until we’re more morally articulated, until we have better concepts of how we should be acting at all levels. History is full of examples of moral renewal, the reversal of social unrest, the tightening of conduct and the reassertion of norms. It occurred in England in the 1830s, and in the U.S. in the midst of economic stress in the 1930s. It happens by organic collective action, with voices from all over saying softly: this is what we praise. We don’t do this. Every parent is in love with his or her children. Everyone’s battling. Yet we need principles and values to lead the way forwardADDIN CSL_CITATION {“citationItems”:[{“id”:”ITEM-1″,”itemData”:{“DOI”:”10.2307/2217728″,”ISSN”:”00318094″,”abstract”:”This work begins with an essay on the nature of philosophical analysis. In the context of a discussion of moore’s paradox af analysis the author distinguishes a number of different types of analysis which he later employs. (bp, Edited)”,”author”:[{“dropping-particle”:””,”family”:”Hunter”,”given”:”Geoffrey”,”non-dropping-particle”:””,”parse-names”:false,”suffix”:””},{“dropping-particle”:””,”family”:”Mackie”,”given”:”J. L.”,”non-dropping-particle”:””,”parse-names”:false,”suffix”:””}],”container-title”:”The Philosophical Quarterly”,”id”:”ITEM-1″,”issue”:”95″,”issued”:{“date-parts”:[[“1974″]]},”page”:”184″,”title”:”Truth Probability and Paradox: Studies in Philosophical Logic.”,”type”:”article-journal”,”volume”:”24″},”uris”:[“http://www.mendeley.com/documents/?uuid=f22279da-345f-3ff6-a29e-735bf60db6b7″]}],”mendeley”:{“formattedCitation”:”(Hunter & Mackie, 1974)”,”plainTextFormattedCitation”:”(Hunter & Mackie, 1974)”,”previouslyFormattedCitation”:”(Hunter & Mackie, 1974)”},”properties”:{“noteIndex”:0},”schema”:”https://github.com/citation-style-language/schema/raw/master/csl-citation.json”}(Hunter & Mackie, 1974).

The Relativity Argument starts with an empiric observation: that there is an immense amount of difference in moral beliefs, and that moral differences are also distinguished by an extraordinary degree of intractability. Mackie argues that the best reason for these phenomena is that moral decisions “reflect adherence and participation in different ways of life” (1977: 36). This at least, is a better explanation than the theory that there is a field of objective moral facts to which certain societies have inferior epistemological access than others. The example Mackie uses is the two cultures’ varying moral views on monogamy. Is it really possible, he wonders, that one society enjoys access to moral facts about marital arrangements, while the other lacks access to them? Isn’t it much more likely that monogamy has evolved in one culture but not in the other for whatever cultural or anthropological reasons) and that their respective moral views have arisen as a result?

There are two strands of the reasoning from Queerness: one philosophical and one epistemological. The first notes that our conception of moral property is fundamentally one of a very peculiar kind of property, so that in order to explain its instantiation, we must place in the world “qualities or relations of a very strange kind, completely different from anything else in the universe” . The second notes that in order to monitor such odd properties, we will need some special faculty of moral perception or intuition, completely different from our ordinary ways of knowing everything else. These are not independent claims, because we are required to pose strange epistemological equipment only if it has already been identified that the properties in question are strange. So it is basically the philosophical line of the Queerness Statement that is load carrying.

A categorical imperative is an imperative (‘Do’) that is applied to a person, irrespective of the intent of that individual. It is to be contrasted with a hypothetical imperative, which relies on the ends of an individual. Thus, “Go to bed now is generally understood to be tactfully conditional, based on something like “…if you want a decent night’s sleep.” If it turns out that the person lacks this desire (or some other desire that promises to be fulfilled by following the advice), then the imperative should be removed. On the other hand, the categorical imperative “Don’t Kill Children” cannot be begged by the addressee to justify that he really loves killing children, that he lacks any wishes that would be fulfilled if the imperative is met; it is not a piece of advice at allADDIN CSL_CITATION {“citationItems”:[{“id”:”ITEM-1″,”itemData”:{“URL”:”https://www.nytimes.com/2015/03/10/opinion/david-brooks-the-cost-of-relativism.html?smprod=nytcore-iphone&smid=nytcore-iphone-share”,”accessed”:{“date-parts”:[[“2020″,”11″,”27″]]},”author”:[{“dropping-particle”:””,”family”:”Brooks”,”given”:”David”,”non-dropping-particle”:””,”parse-names”:false,”suffix”:””}],”id”:”ITEM-1″,”issued”:{“date-parts”:[[“2014″]]},”title”:”Opinion | The Cost of Relativism – The New York Times”,”type”:”webpage”},”uris”:[“http://www.mendeley.com/documents/?uuid=76a420b4-6fca-3dd7-a37e-29de973d1af1″]}],”mendeley”:{“formattedCitation”:”(Brooks, 2014)”,”plainTextFormattedCitation”:”(Brooks, 2014)”,”previouslyFormattedCitation”:”(Brooks, 2014)”},”properties”:{“noteIndex”:0},”schema”:”https://github.com/citation-style-language/schema/raw/master/csl-citation.json”}(Brooks, 2014). Notice that it does not seem to be categorical imperatives per se that trouble Mackie, but rather categorical imperatives that purport to be “objectively valid.” What he means by this restriction remains unclear. Mackie says the presence of “objective prescriptions” is important for moral properties, and he obviously finds those prescriptions metaphysically queer. He argues that he disputes that any “categorically imperative component is objectively valid” while refusing such prescriptions. In the light of these findings, the principle of error emerges because (Mackie thinks) moral debate is pervaded by and by expectations for robust institutional-transcendent prescriptivity. To some degree, Brooks considers that this is due to a natural human projectivist propensity, but he also argues that the problematic notions of what is inherently fitting or required by the nature of things” are partly the result of institutional thought, and therefore are conceptions of meaning, duty, and reasons that rely on these notions.

Mackie concludes by admitting that the ‘queerness’ of moral objectivity is not as readily understood in daily moral assessments as it is in the outlandish.

Philosophical reconstructions like the Plato Types. Mackie thinks this is because, in regular decisions, the prescriptivity arising from the belief that morality is empirical resides alongside other motives, emotions, and vocabulary. Then in a certain way, the queerness is concealed. In addition, Mackie thinks that because we prefer to read our emotions into external objects, we possibly do the same thing for moral things: we believe (incorrectly) that the object or behaviour is the property of the object itself. The psychological explanation is that we want to describe it as good when we want something. But instead of realising this, we pretend that the thing is inherently fine, and that’s why we want it. Mackie also suggests that there are pragmatic explanations for the persistence of prescriptivity in our language: it may be the case that culture depends on the use of that language. Keeping people in order can rely on the argument of objectivity to our prescriptive language. This pragmatic argument often extends to individuals: people understand (consciously or not) that objective morality offers a source of authority; it enables the demands made of others in interpersonal relationships to be imbued with a motivational power that they would otherwise not have hadADDIN CSL_CITATION {“citationItems”:[{“id”:”ITEM-1″,”itemData”:{“DOI”:”10.1086/596459″,”ISSN”:”00141704″,”author”:[{“dropping-particle”:””,”family”:”Sobel”,”given”:”David”,”non-dropping-particle”:””,”parse-names”:false,”suffix”:””}],”container-title”:”Ethics”,”id”:”ITEM-1″,”issue”:”2″,”issued”:{“date-parts”:[[“2009″,”1″,”17″]]},”page”:”336-352″,”publisher”:”The University of Chicago Press”,”title”:”Subjectivism and Idealization”,”type”:”article”,”volume”:”119″},”uris”:[“http://www.mendeley.com/documents/?uuid=935d6ebc-b2ef-3395-be21-98f669b2b1c0″]}],”mendeley”:{“formattedCitation”:”(Sobel, 2009)”,”plainTextFormattedCitation”:”(Sobel, 2009)”},”properties”:{“noteIndex”:0},”schema”:”https://github.com/citation-style-language/schema/raw/master/csl-citation.json”}(Sobel, 2009).

Work citied

ADDIN Mendeley Bibliography CSL_BIBLIOGRAPHY Brooks, D. (2014). Opinion | The Cost of Relativism – The New York Times. https://www.nytimes.com/2015/03/10/opinion/david-brooks-the-cost-of-relativism.html?smprod=nytcore-iphone&smid=nytcore-iphone-share

Hunter, G., & Mackie, J. L. (1974). Truth Probability and Paradox: Studies in Philosophical Logic. The Philosophical Quarterly, 24(95), 184. https://doi.org/10.2307/2217728

Sobel, D. (2009). Subjectivism and Idealization. In Ethics (Vol. 119, Issue 2, pp. 336–352). The University of Chicago Press. https://doi.org/10.1086/596459

The concept of real tides

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Tides

The concept of real tides

In a traditional sense, tides refer to the periodical rise and fall of water levels in the oceans and seas. Geologists, oceanographers and other scientists within earth sciences studied this phenomenon based on a simplified model compared to the actual model. Their studies revealed that tides resulted from the gravitational forces of three main celestial bodies; the sun, earth and moon. The moon’s gravity differential field acting upon the earth’s surface was discovered to be the principal tide generating force. Denny and Paine say it is responsible for the two equipotent bulges at opposite ends of the earth surface, which represent high tides due to centrifugal forces and the moon’s gravitational attraction (2). The areas remaining opposite areas represent low tides. This simplified model is however based on the equilibrium theory of tides.

Real tides are however much more complicated. The equilibrium theory of tides assumes that the sea surface that would be in equilibrium with the tide generating forces is elevated, and as such the earth surface is covered with water. The water would then respond instantaneously to these forces. Real tides on the other hand form on the real earth surface which is uneven in many respects. The ocean basins in reality have a very complex topographical bottom and coastal borderlines (Wright, Colling, and Parks 56). Real tides are the outcome of the interference of multiple tidal components by constructive and destructive waves resulting in a mixed wave. Real tides occur with the interference of semidiurnal tides and diurnal tides making them more complex. They are a representation of what actually takes place unlike the equilibrium theory of tides.

The main factors of real tides

In their research, Pham and Martin concluded that there are a numerous factors that directly influence real tides (67). The first factor that directly impacts the movement of water is the position of the sun and the moon. The moon is much closer to the earth compared to the sun. Its proximity and gravity differential field aggregated with that of the sun determine the timing and amplitude of real tides. The second factor is the topographical nature and features of the particular earth surface. In this case mainly land masses, ocean bed and coastal features. The third is the earth’s declination. The earth is tilted at 23°27’ vertically off, this coupled with the earth’s position relative to the position of the sun and moon as the earth revolves around the sun, the moon around the earth and both earth and moon rotating on their own axis (Pham and Martin 73).

Another important factor is the basin oscillation of the particular water body. Pham and Martin add that all water bodies, based on their size and shape, have a natural oscillation period. In any large water body such as oceans, there exists a number of different oscillating basins which affect real tide movement and wave formation, which are based on the degree of resonance with the tidal curvature (81). Cairns for example, is the most northerly part of Queensland, Austria. It is renowned for its frequent tropical cyclones. Most recently, Cyclone Yasi in 2011 resulted in the formation of waves up to 12 meters high at the coast of Cairns. These are as a result of the earth’s rotation and the subsequent blowing wind in the southern hemisphere (Tang, Yong Ming, et al. 18). The moon’s position relative to that of Cairns at the time played a big part. The Coriolis Effect of the earth’s rotation coupled with its inclination and the tide generating forces relative to the position of Cairns are also major determinant factors in the tidal formation in Cairns.

Works Cited

Denny, Mark W., and Robert T. Paine. “Celestial mechanics, sea-level changes, and intertidal ecology.” The Biological Bulletin 194.2 (1998): 108-115.

Pham, C., and Vanessa A. Martin. “Tidal current turbine demonstration farm in Paimpol-Brehat (Brittany): tidal characterization and energy yield evaluation with Telemac.” Proceedings of the 8th European Wave and Tidal Energy Conference, Uppsala, Sweden. 2009.

Tang, Yong Ming, et al. “A numerical study of storm surges and tides, with application to the North Queensland coast.” Journal of physical oceanography 26.12 (1996): 2700-2711.

Wright, John, Angela Colling, and Dave Park, eds. Waves, tides and shallow-water processes. Vol. 4. Butterworth-Heinemann, 1999.

which is not correct. The Common Core is adopted by states in different ways

in ways that suit their needs and does not require teaching specific text. The Common Core is just but a recommendation that only works to satisfy certain standards despite the means. This is why it is so useful and practical. I support it because I understand that it is not a rigid set of rules but a dependable benchmark that will achieve great results in developing students that are ready and heading towards college and excellent careers.

The concept of reflection in nursing, Qualitative findings on student and teacher perspectives Critique

Nurse Education in Practice: The concept of reflection in nursing: Qualitative findings on student and teacher perspectives Critique

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Limitations of the studies reviewed require that caution be used in the application of the findings to educational programs. As indicated above, occupational health nursing practice involves the synthesis of principles form nursing, public health, and other disciplines. However, several researchers used a task-oriented approach to identify practice elements rather than a clearly identified conceptual approach to curriculum derivation. This is not surprising given the relative newness of research in occupational health nursing.

All studies reviewed involved some form of descriptive research, with survey designs employed most frequently. One study was national in scope, one regional, two statewide, and all other locals. Excepting where total populations were used, sample selection was mostly purposive or by convenience, and sample size often were small. In all but one study, instruments were developed by the authors. Contents validity either was explicitly or implied; however, no other types of validity or reliability were reported. Lack of instrument testing may have been due to the general lack of research conducted in occupational health nursing prior. Data were analysis mostly using descriptive and nonparametric statistical techniques, which is consistent with the type and state of the research.

A significant role of a research that is well demonstrated in this research is the incorporation of ethical approval and ensuring the wellbeing of participants. This based on the research was achieved by going through a process of formal ethical approval. However, the non-predictive nature of action research means that it is also important to mutually agree an ethical code of practice at the start of the study. Winter (2001) highlights various ethical code issues and principles of procedure. First they emphasize the importance of maintaining a professional relationship, guided by a duty of care and respect for the individual; regardless of gender, age, and ethnicity along with a respect for cultural diversity and individual dignity, as well as protection from harm. This last principle is part of any special researcher’s role, in addition to the need for informed consent and honesty. However, Winter (2001) suggest that there are other principles of procedure that should be followed in action research.

Having an ethical code of practice does not negate the additional need for research governance and formal ethical approval for action research. However, these quality processes are made all the more complex by the action researcher not being able to say in advance what the research will do. Action research proposals need to be written in collaboration with participants, often as co-applicants, with an inbuilt degree of flexibility. The action researcher should indicate the likely course of the study, specify the need for flexibility and enter into open and ongoing dialogue with ethical committees to seek approval for emergent changes in design.

Credibility of the finding

The study takes both qualitative and quantitative approaches to achieve the desired objectives. The qualitative approach will help in the examination of the current demographic factors exploring the various factors that act as drivers to the effectiveness and satisfaction level of the social workers (Jeon, 2004). This method is appropriate because initially the research aims to examine the satisfaction or dissatisfaction of the beneficiaries bearing in mind the diverse nature of the contemporary social workers but using a qualitative approach exploring the perceptions that drive the formulation and adoption of the management strategies.

The literature examines original investigations, other literature reviews, peer reviewed academic literature, research databases, reviews, journals in various academic fields and original manuscripts that relate to beneficiary satisfaction (Charmaz, 2006). One of the most recent studies, which directly involved investigation of customer satisfaction of user is the study carried out by SSP (2006). Since a search in the research databases produces a big number of results, the reviewed literature sources are picked on a random- sample strategy (Camilla, 2003).

Reliability and validityThe performance of any research tool is usually measured in terms of reliability, validity and sensitivity as well as specificity. These concepts will also be applied in this study by the researcher to ascertain the reliability of the study. According to Waliman (2005), reliability is the ability by which a study is able to produce results that are consistent and stable over a given period of time and given similar circumstances (Waliman, 2005). Various types of validities exist that include internal validity and external validity. Internal validity relates to the correlation between items when measured on a scale. Whenever a study provides the same results after the application of two different measures, the outcome is said to be equivalent.

Validity is the extent to which a given instrument is designed to measure. The validity of a study can vary in different samples used. In one situation, a study can be valid while in other scenarios, it may not. The validity of a study is measured by what the study claims to and the availability of logical errors in the conclusions drawn from the study. According to Crotty (2003), internal validity is the extent to which it is possible to make independent reference from the findings of a study especially if the independent variable influences the dependent variable. On the other hand, external validity is the general application of the findings of a study to other settings.

The measurement of the theoretical construct of a study is measured using construct validity while convergent validity makes comparison between the scores that are obtained from different instruments that are used in the study. Unlike convergent validity, divergent validity compares the instruments used in the study that measure concepts that are opposite. Given the above validity and reliability, the study is valid ad reliable for use by any person or strategic department (Waliman, 2005)

Internal validity of the research is low as with most field research. A number of factors are likely to impact on the amount and type of collected data. Some of the factors that have been identified to cause an impact on the internal validity of a study include the following. The variety of information collected from various people and sources might contradict. For instance, in one study, the researchers found out that the management had created different environments for the social workers (Jeon, 2004).

Another notable threat to the research validity is the method of selection that might be (though the probability cannot be determined) biased. Since participation in the study by respondents is voluntary, selection bias is likely to affect the internal validity. Instrumentation is also identified by the scholars as another factor that affects internal validity. In this threat, any change or alterations made in the measurement of variables or changes in the techniques of observation may justify changes in the measurement that is ultimately obtained. This is evident from various researches (Camilla, 2003). A good way of dealing with this threat is to ensure consistency of the data analysis method used and techniques applied by the authors.

Research approach

This research will take a deductive approach that will entail the researcher working from a known hypothesis that teamwork affects positively the employee performance in the strategic management department in ADP. Thus, the study takes a top down approach as compared to the inductive approach that takes an up down strategy.

A study that is quantitative usually makes an emphasis on transforming the data quantities and the models of statistics for purposes of measuring and analyzing data. The research topics in which researchers use this method have clear idea of what they look or search for and tools like questionnaires are used to collect data. Quantitative approach has its focus on the preciseness of data that is seen in terms of measuring data. Quantitative approach to a research involves using statistical data analyses to obtain information about the study simply because the approach is based on measuring the quantity or amount.

To realize the use deductive approach, quantitative tools of collective and analyzing data like questionnaires and interviews were used. Quantitative tools were preferred as compared to qualitative tools because they enable the researcher to come up with facts like a hypothesis that teamwork can improve the performance of employees in the strategic department of ADP and thereafter testing and confirming the hypothesis. This is unlike qualitative tools that first come up with an abstract idea that is followed by creation of theories and concepts about the idea. Lastly, data in quantitative research is hard and reliable as compared with qualitative research where data that is just rich and deep (Quinn, 2002).

In addition to the above, this study takes a positivism kind of philosophy towards the impact of teamwork o employee performance in strategic management department in ADP. A positivism approach will make us understand more the impact of teamwork on not only employees but also overall organization. On the contrary, a qualitative approach to research makes the researcher to switch his focus to gaining a better understanding of the problem of the research by giving detailed information about the main theme of the study topic. The major goal of a qualitative study is to have a complete and detailed description of the study phenomenon by applying reasoning. Qualitative research involves the use of interviews and observations to collect data and there are no formal measurements involved. Qualitative approach makes the researcher understand the phenomenon under study and be in a position to describe the whole situation as it is. The approach consists of descriptions, quotes, observations, and excerpts from books and other documents (Quinn, p. 2002, p. 308).

Bibliography

Caldwell, E., 2003, Research Designs and their applications: Connecticut, USA: Engage

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Camilla, M., 2003, Textbook of basic Research Methods. New York, USA: Lippincott

Williams & Wilkins. Pp. 45-56.

Charmaz, K., 2006, Constructing Grounded Theory: A Practical Guide Through Qualitative Analysis. Thousand Oaks, CA: Sage Publications.

Clarke, A., 2005, Situational Analysis: Grounded Theory After the Postmodern Turn. Thousand Oaks, CA: Sage Publications.

Jeon, Y., 2004, The application of grounded theory and symbolic interactionism: Sydney, Australia. University of technology.

Kabala, M., 2005, Modern Research Methods and Techniques. New York, USA: Lippincott

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Mandan, S., 2005, Branding and Marketing: Modern salons. New York, USA: Lippincott

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Munhall, L., 2007, Nursing research: a qualitative perspective. Jones & Bartlett Publishers.