The case study involves some top supply chain disasters by singling out every companys issues regarding supply chain

Supply Chain Management

Name

Course

Tutor’s Name

Date

The case study involves some top supply chain disasters by singling out every company’s issues regarding supply chain. Looking at Boeing, their new outsourced supply chain could not deliver components for the new Dreamliner 787 aircraft, which led to a two-year delay in product launch. There were almost $2 billion that were incurred to support the component supplies. Revenues were lost due to cancellation of orders.

Apple was overwhelmed by the demand for new Power Macs, which they could not deliver after their decision to use the conservative inventory strategy. It was unfortunate that the failure for delivering the goods made Apple to lose PC market share.

Loblaws attempted to restructure her supply chain by affecting their logistics network redesign program, which implied that they wanted to do more than they could with inadequate plan. There were consecutive poor financial quarters that followed including the stock price took big hit.

Foxmeyer Drug introduced new order management as well as distribution systems that did not work.

Robert Smith of GM invested billions of dollars in non-functional robot technology that largely reduced sales.

WebVan increased their investment in the automated warehouses which consumed too much of their capital without ascertaining the demand. The company eventually goes bankrupt within a short period.

Inventory management was a major issue after attempts to implement the new warehouse system prompting the company to under-ship and lose market share.

Denver Airport bought a baggage handling system that did not work causing a number of challenges including PR issues.

Quality of offshore toys in China turned out to be inferior forcing a number of goods made in China be recalled and this greatly damaged Mattel’s brand and lowered stock prices.

Toys R US.com could not deliver to their customers as they had earlier promised due to poor inventory management procedures that prohibited them from supplying goods on time. Instead, they just sent apologies to their customers who felt much more dissatisfied.

Hershey’s Halloween wanted to transform the company’s IT infrastructure and supply chain but the project slipped due to poor implementation strategy. Hershey Food missed many clients’ orders and shipments hence leading to lose in revenue and stock.

Cisco experienced poor inventory management strategy, which made them pile excessive inventory due to lower demand. Cisco was not sensitive enough to the slowing demand and this forced them to write down inventory worth $2.2 billion.

Nike experienced serious challenges of predicting demand and deploying factory by creating vital inventory shortages and excesses because of the new but complex supply chain planning system they wanted to implement.

Walmart has continuously been involved with RFID issue which has not achieved its intended purpose after it was rolled out. It is unfortunate that after Wal-Mart introduced the RFID, the retail company as well as other key players in the system have not seen its benefits. It may be argued therefore that the introduction of the system was just a poor decision making that was done by the management.

Aris Isotoner was faced by high cost of production as well as poor quality products when their Division of Sara Lee moved production from Manila, which already characterised with low cost production to even lower cost regions in Asia. Aris Isotoner experienced a serious drop in sales and begun making losses.

The largest automobile companies, Ford, GM and Chrysler’s plans for a massive trading exchange Covisint as well as a parallel e-procurement effort failed forcing the big three to lose millions of dollars.

The case under discussion was presented in 1968, where the Supreme Court of the United States made a landmark decision

Terry v Ohio (1968)

Joel Canton

Columbia Southern University

The case under discussion was presented in 1968, where the Supreme Court of the United States made a landmark decision. The Supreme Court passed a judgment that; the fourth amendment, which is for protecting citizens from being searched and seized without any police warranty, is not violated whenever a police officer subjects a suspect to search in the streets. The effect was that a police officer would search a person in the streets without any likely cause for arrest, if the police officer suspected that the person might be in the process of committing a crime, is likely to commit a crime, or has already committed a crime. The police can also search a person if they suspect that the person has a weapon in his possession and, therefore, dangerous to the public CITATION Ame95 l 1033 (America Civil Liberty Union, 1995). The suspicion must have a base on solid facts rather than on a personal hunch. The reasonable doubt should come from solid, reasonable, and specific facts. This action by the police is known as ‘stop and frisk’ or ‘Terry frisk.’ The court’s judgement argued that, the fourth amendment law was to protect citizens from unreasonable searches and seizures with the aim of gathering evidence, rather than searches for the prevention of crime CITATION Jer11 l 1033 (Byellin, 2011).

On the 31st of October, a detective named Martin McFadden noticed that two men were studying a particular window on the street suspiciously. The two men were later identified as Richard Chilton and John W. Terry. The detective was famous for apprehending pickpocketers and arresting them. He noticed that the two men alternated in checking out the building through the same window although they used different routes. After each round, the two men would meet at the corner and discuss in low tones. The two men continued with the cycle for about five times. After doing the rounds, another man by the name Katz joined the duo, discussed something, and then left them. McFadden went after them for a few blocks, where they met again with the third man CITATION Leg92 l 1033 (Legal Information Institute, 1992).

The detective approached the men and informed them that he was a police officer, and requested for their names. The men did not tell him but rather mumbled incoherent words. At this point, the detective held Terry and discovered that he had a gun in his possession. He got out the gun and ordered the three men to turn around lifting their hands back up in their air where he could see them. He also removed a gun from Chilton’s pockets. He arrested the two men and left Katz since he did not have any weapon in his possession. Richard and Terry were charged with carrying concealed weapons CITATION Chi051 l 1033 (Chicage Kent College Of Law, 2005).

The lawyers of the suspects posited that the search was equal to violation of the fourth amendment law. The court, however, did not accept the prosecution’s argument that the aim of seizing the weapons was to stop a crime from happening. The court agreed that the guns were, however, reasonable evidence that the men were about to commit a crime. The court believed that the detective had the right to check their outer clothing because he had enough reason to believe that they were armed. The courts decision differentiated between an investigatory stop, and frisk for weapons. The two men were found guilty. This decision was further upheld by the Appellate court and the supreme court of Ohio CITATION Jer11 l 1033 (Byellin, 2011).

One judge said that the fourth amendment rule was meant to protect citizens and not places. The judge decided that Terry’s rights had been violated, but only to a certain extent. This was the opinion of Chief Justice Warren. The procedure commonly known as the terry frisk has elicited different reactions from different people CITATION Jer11 l 1033 (Byellin, 2011). Officers argue that they require some level of freedom when they are patrolling the streets, so that they can combat crimes effectively. However, some people feel that the police are not justified since they are likely to use the rule for their benefit, or that they may end up harassing innocent citizens. The court, however looked at the issue from a different viewpoint. It looked at the evidence that the police had presented to the court, and the exclusionary rule was given to the state police officers CITATION Leg92 l 1033 (Legal Information Institute, 1992).

In this case, the question of the court was if the exceptions that the police were given were not leeway for them to harass citizens; and not if the frisk was inappropriate. The judge commented that, in any case that required the use of the exception rule, all the limitations should be carefully thought out and considered. Complaints by the minority groups, Latinos and African Americans, who are commonly harassed by the police officers, will not be controlled if evidence is not used in court. If the rule is carried out without any concerns, people will end up being frustrated in the name of preventing crime. The rule is to be used sparingly to ensure that it is fair to the people and at the same time uphold morality in the society.

In order to address these concerns, the court observed that, it is not reasonable for a policeman to corner a person and subject them to search, unless there is a tangible reason to arrest a suspect. The court had the responsibility of determining what exactly is a search, and the time a person was being searched. The court did not agree that the Terry-frisk would constitute a search and seizure and, therefore, the fourth amendment did not fully apply to the citizen. However, court’s decision agreed that some police action could constitute a seizure. When the police arrested Terry, they seized him, and searched him. This is what the fourth amendment aims to protect. However, the fourth amendment only applies when the search is unreasonable. In essence, the court had a duty to decide if the seizure was unlawful CITATION Jer11 l 1033 (Byellin, 2011).

In sum, the court’s argument is comparable to the activity that would warrant an arrest. The police officer must provide facts and reasons why a person is being prosecuted. In a situation where there is a warrant of arrest, the police officer would be required to present the facts to the judge before searching and seizing the suspect CITATION Ame95 l 1033 (America Civil Liberty Union, 1995). A policeman’s hunch is not considered a reason enough to search and seize a citizen. If the police merely acted on their instincts, then the protection that the citizens are granted by the fourth amendment rule would be non-existent. The reason has to be in the best interest of the state, and must be towards prevention of crimes. It was necessary for the police to realize that, even though they may start out their searches with reasonable doubt, they may end up being illegal, owing to the intensity and coverage. All these conclusions led to the court believing that the detective was justified in frisking Terry CITATION Chi051 l 1033 (Chicage Kent College Of Law, 2005).

References

BIBLIOGRAPHY America Civil Liberty Union. (1995, October 31). Police Practices on the Docket. Retrieved June 13, 2014, from America Civil Liberty Union: http://www.acluohio.org/cases/terry-v-ohio

Byellin, J. (2011, June 10). Legal Research. Retrieved June 13, 2014, from Thomsons Reuters: http://blog.legalsolutions.thomsonreuters.com/legal-research/today-in-1968-terry-v-ohio-creates-the-terry-stop/

Chicage Kent College Of Law. (2005, July 2012). OYEZ. Retrieved June 13, 2014, from Chicago-Kent College of Law: http://www.oyez.org/cases/1960-1969/1967/1967_67

Legal Information Institute. (1992, January 14). Cornell University Law School. Retrieved June 13, 2014, from Legal Information Institute: http://www.law.cornell.edu/supremecourt/text/392/1

The case-based learning solution

Final Topic

Presented by

Institution

Introduction

Knowledge of learning theories is fundamental to all leaders who want to be successful in their businesses. The following is a design of a case-based learning solution for non-learning leaders wanting to understand learning theory. Most people who own businesses have an urge to learn and understand how to effectively manage a business but lack the necessary learning materials and tools. On the other hand, technology has created a lot of impact on every aspect of modern life. Computers are currently used to control every daily operation. The excessive use of technology in all aspects of life has made many people miss some basic educational needs because they have low technology level (Tainio, Lilja & Santalainen, 2003). This case-based learning solution will take care of all people in the society irrespective of their understanding of technology to enable them complete the learning theory course effectively.

The case-based learning solution

Demonstration of theory and practice

A learning organization presents many and diverse methods of gathering and managing knowledge. Most organizations make an assumption on learning theories arguing that the context of what is contained in a learning lesson is connected to the fundamental of the theory (Lane 2001). The outcomes, objectives and goals of learning should be directed towards clear understanding of learning theories. When designing a learning solution for leaders, one should consider several factors. Firstly, the technology level of an individual is of great importance. Not all people are computer literate therefore; the lessons created should use other means of presenting ideas apart from the computer. In most circumstances, MS word and PowerPoint are used for designing most lessons but in cases where the leaders’ technology level is low, hand written charts could serve well. Cognitive learning theory and research gives a better solution on how to design instructions that enhances leader-learning skills. Based on the educational level of the learner, the cognitive learning theory provides a learner with an opportunity to learn something new and the new approaches towards attaining the learning objectives.

Secondly, the learning solution should demonstrate design theory and practice. The lessons should be designed in way that they not only cover the content on the learning theory and design but also focuses on its application. Learning theory in practice enables leaders to demonstrate high levels of understanding and make use of that knowledge in running organizations. The instructor’s goal will be to understand the demands of the topic sand the needs of a learner in order to offer a learning experience that gives the learner an opportunity to excel in life. Education forms the primary method of social progress and reform. The experience acquired in learning has a lot of impact in the social life of a leader and helps to bring about changes in a society. According to Constructivism theory, a learner’s personal understanding comes from the knowledge gained in a learning process facilitated by using appropriate learning activities and good environment (Kim, 2005).

Learning tools

As discussed above, this is the development of a learning program for non-learning leaders wanting to understand learning theories. Various tools aid in the learning process although, the tools used on this context should consider the technology level of learners. Technology forms an important part of the day to day live because it has revolutionized communication and learning patterns. Most learning lessons today are planned and written using high-tech materials introduced in the learning institutions. In addition, the business environment is extremely challenging today and leaders are using the upcoming innovations in making their boosting businesses. This creates a challenge to people who have low education level and are unable to utilize the modern technology. The following learning process will create a solution for such people since appropriate tools will be used in teaching them. To ensure learners get home the taught lessons, various tools such as charts, demonstrations, and video presentations will be used. In cases where MS word and PowerPoint presentation is used, an instructor will be available to guide learners on how to use the computers (Lawrence, 2003).

Outcome

On the other hand, the outcome of the learning process should be substantial and effective to leaders. Learning theories play a great role in shaping the life of leaders in terms of making them realize various opportunities found in the business world. The outcome of the teaching process should give learners enough competence to be able to develop their businesses and people. After learning, leaders should be able to accomplish the following. Firstly, the leader should be in a position to make an observation and learn from it. This process makes use of the skills and knowledge acquired in class to understand various aspects of an organization through observation. Secondly, the learner’s social behavior should change whereby; the environment plays a significant role in the change. Behavior change is measured by performances of individuals through display of learned tasks (Means, 2009).

Length of learning

The length of the learning process depends on the capacity of a leader to understand the theories being taught. Most leaders today whose technology levels are low can attend a learning theory class until they gain whatever they need irrespective of the time taken. The class time for each theory class will be commanded by the understanding level of a leader. In most cases involving non-learning leaders, lessons are determined by the level of understanding. In order to ensure learners achieve the objectives and goals of learning, the following steps are necessary. In addition, learners will be evaluated to determine how well they cope with the learning and highlight learning theories that require more time to teach. Moreover, the instructors will make use of several deliverables that describe how the learning process will be carried out. The participants manual and instructors manual will be designed to assist leaders in learning and save the instructor’s time for explanations. Where slides are used, several examples will be demonstrated to enable learners get every content of the learning theory.

First, only learning theories that are easier to implement will be applied first. Eventually, other theories will be introduced as time goes on. This step encourages and promotes learner’s outcome as they develop more learning skills. Secondly, secondly, the learners’ evaluation will be carried out when the mind is fresh. This should take place probably in the morning hours. The evaluation will assist the instructor in determining theories that worked, those that did not work, and areas needing additional teaching.

Conclusion

Design of a case-based learning solution for non-learning leaders wanting to understand learning theories is a hard task requiring a lot of input and resources. Non-learning leaders possess low levels of education and take long to absorb a point making it difficult to plan their lessons. From the above plan, several factors have been considered in designing the case-based learning solution. These are the intended audience, the level of technology, demonstration of design theory and practice, tools, outcomes, and length of learning.

References

 Kim. (2005). “The Effects of a Constructivist Teaching Approach on Student Academic Achievement, Self-Concept, and Learning Strategies”. Asia Pacific Education Review 6 (1): 7–19.

Lawrence, T. A. (2003). Challenges of Teaching with Technology Across the Curriculum: Issues

and Solutions. London: Information Science.

Leonard, D. C. (2002). Learning theories, A to Z. Westport, Conn.: Oryx Press.

Mearns, J. (2009). Social learning theory. In H. Reis & S. Sprecher (Eds.), Encyclopedia of

human relationships (vol. 3). Thousand Oaks, CA: Sage. pp. 1537-1540.

Tainio, R, Lilja, K., & Santalainen, T. J. (2003). In M. Dierkes, A. Berthoin Antal, J. Child & I.

Nonaka (Eds.), Handbook of organizational leadership and knowledge. New York: Oxford University Press, Inc. pp. 428-445.

The Cask of Amontillado

The Cask of Amontillado

Question 1

Edgar Allan Poe life was hard when growing up he was born on January 9th in the year 1809 in Boston and was the second born. The parents worked as actors. They were always travelling, as the companies they worked for were always traveling. Poe’s mother had already lost another husband as a teenager. The father was doing well as an actor but had the reputation of being an alcoholic; he deserted his family a year after Poe was born. A year later Poe’s mother died acting in Virginia. Edgar and the older sister became orphans without any money to support them. Edgar was adopted by a mercantile the name of John Allan. Edgar took up John’s middle name and was now called Edgar Allan Poe.

When Allan was six years old, the family moved to England where he was enrolled at Manor house school. Allan and father were not happy, as he was always quarreling. He later left home to join the university, later he was employed at various organizations but his addiction to alcohol lad to his dismissal. It is this experience that he brings out the theme of drugs and alcoholism in his book.

Theme of alcoholism

He says in the book he turned to look at someone who was intoxicated. This shows that the people talking were taking a drink which was alcoholic. In the book, he also mentions of offering a drink to someone, wine to be specific.

Those words enhance the fact that the individual, speaking was also drinking.

The tone in this book varies, in this section, the tone is jovial, after drinking, and the two individuals walk home hand in hand and joking as both went on their way. The descriptions he gives shows how they were walking hand in hand, talking and laughing.

Question 2

The common features in all of the control engines are, matching of precise words, phrase searches, field specifications and the limits of field searches, and also truncation.

Phrase and Proximity Searching

This is a system that enables the system to identify similar words and the similar order that they appear this is carried out by three different systems. CSA mechanically looks for the phrases, without including the phrase, in the next step the terms are quoted by the Eric Web, or the terms could be searched by the default operator.

Truncation and wildcards

 On CSA, the disposition (*) is for truncation, the similar disposition operates as that of a wildcard to salvage unrestricted number of typeset inside a word.

Question 3

There is a variety of sites where one can get information from the internet; it depends on what the information one wants. If one wants education related information, Google is easier access. If it is for news around the world, one can log on to the various news channels to get the information.

The internet news will take over from the print news papers in a few years to come. The reasons for this are because unlike the print newspapers, which one has to look for, the internet news is easier to access as one only needs a device that can access the web sites.

In the internet news, one can access much more information than in the news print. The news print cannot be able to update the news immediately a serious story breaks; it has to be printed much later after.

 

THE CATCHER IN THE RYE, J. D. Salinger shares at least one important trait with his character Holden Caulfield–a powerful ur

THE CATCHER IN THE RYE

J. D. Salinger shares at least one important trait with his character Holden Caulfield–a powerful urge to separate himself from society.

Holden, the chief character of The Catcher in the Rye, tells us that he wants to live on the edge of the woods; Salinger realized this dream by retreating to a small farm town in New Hampshire, where the townspeople seem as devoted to his privacy as he is himself. There, in Cornish, Salinger has been able to escape the distractions of the literary world and to avoid people who have sought to capitalize on his instant fame following the publication of The Catcher in the Rye in 1951.

Little is known about Salinger’s life since he moved to Cornish. Local residents enjoy protecting Salinger’s anonymity, and interviews with them typically have produced bland, noncommittal responses that make Salinger sound about as interesting as last month’s newspaper. Salinger himself refuses to be interviewed.

The facts of Salinger’s earlier life, however, are on the record. Jerome David Salinger was born in New York City in 1919, the son of a prosperous importer of meat and cheese. He was a mediocre student in the public school he attended, and after he flunked out of the private McBurney School, his parents sent him to Valley Forge Military Academy in Pennsylvania.

He later spent less than a month at New York University and then took a short-story course at Columbia University. His first story was published in 1940. From 1942 to 1946 he was in the Army, continuing to write “whenever I can find time and an unoccupied foxhole.” He returned to New York in 1946, and in the next few years had stories published in various periodicals, notably The New Yorker.

In 1953 Salinger met Claire Douglas, a British-born Radcliffe student. She apparently became the model for more than one of his characters. They were married two years later, and they have two children, Margaret Ann, born in 1955, and Matthew, born in 1960. They were divorced in 1967.

Salinger’s later published works have all been stories. Most of them deal with the children of the Glass family, who, like Salinger, have a Jewish father and a Christian mother. These stories have been collected in Nine Stories (1953); Franny and Zooey (1961); and Raise High the Roof Beam, Carpenters and Seymour: An Introduction (1963). All three books received considerable critical praise and were very popular.

Salinger’s published literary output declined over the years. By the early 1980s, he had not published a work in some twenty years. Still, he is considered one of the most vital writers of the century. His reputation rests largely on The Catcher in the Rye.

In Chapter 12 of The Catcher in the Rye, Holden Caulfield is at a bar listening to a jazz piano player whose work he enjoys. The applause from the audience, and the musician’s acceptance of it, lead Holden to say: “I swear to God, if I were a piano player or an actor or something and all those dopes thought I was terrific, I’d hate it. I wouldn’t even want them to clap for me…. I’d play it in the goddam closet.”

When you think of the life that Salinger chose while he was still a young man with a promising literary future, you realize that these sentences express his worldview as much as Holden’s. Careful readers of Salinger’s fiction have found many other statements that might also be the sentiments of a man who deserted fame in order to be able to work on his own.

It’s not only the feelings about fame that the author and his character have in common. Salinger has often said that children are the best people he knows, a statement that Holden would happily echo. Salinger left New York City primarily because he found its literary circles at best unsatisfying; Holden can’t stand being surrounded by phonies everywhere he goes.

Salinger grew up in New York City, and so did Holden. Salinger went to a prep school, and so does Holden. Like Holden, Salinger was a bright child whose grades in school were not an accurate reflection of his intelligence. It’s clear from The Catcher in the Rye and his other works that Salinger is one of those writers whose works seem to flow directly from experience. He tends to write about familiar territory. But this is far from saying that his characters are strictly autobiographical.

In addition, this kind of information is of less importance to a reader of the novel than it is to a biographer. If you were doing research for a biography of Salinger, it could be vital for you to learn that one of his characters was based on a real person. But it’s almost irrelevant to an enjoyment of the novel.

To many contemporary readers encountering it for the first time, The Catcher in the Rye fits neatly into a classification called Young Adult Fiction. This is a category that includes serious novels dealing with teenage characters, and written with a teenage reading audience in mind.

Lumping Salinger’s book together with thousands of others in this category, however, doesn’t do justice to The Catcher in the Rye. When the book was published in 1951, there was no such category as Young Adult Fiction. Salinger attracted the attention of the reading audience because he was breaking new ground.

Not only did The Catcher in the Rye have a teenager for a central character; he spoke in a manner that was easily recognizable as genuine, and he talked about matters that were serious enough to make even the most complacent reader a bit uncomfortable. One of those matters was his inability to fit into the world of adults.

Such books may be very common today, but in 1951 a teenager talking about his innermost concerns was considered a somewhat eccentric literary device–a reviewer for The New York Times didn’t even take the book seriously.

Salinger’s novel was definitely a groundbreaker in its field. As you read it, try to envision the impact this novel had on its first readers back in 1951. If you’re like most readers then, you’ll learn much about yourself as well as about Holden Caulfield as you explore the world of The Catcher in the Rye.

^^^^^^^^^^THE CATCHER IN THE RYE: THE PLOT

If you think of a plot as a series of events that build one on another toward a climax, then the plot of The Catcher in the Rye is one of its least significant aspects. It can be summarized in a few paragraphs, but the summary will give only an indication of what the novel is about.

Holden Caulfield is a sixteen-year-old prep school student who has flunked out of school the week before Christmas. Several days before he’s expected home for Christmas vacation, he leaves school, planning to spend some time on his own in New York City, where he lives.

Though Holden is friendly with many people at school, and though he has several friends in New York, he’s constantly lonesome and in need of someone who will sympathize with his feelings of alienation.

The person Holden feels closest to is his ten-year-old sister, Phoebe, but he can’t call her for fear of letting his parents know he has left school. He spends his time with a variety of people, but he can’t make meaningful contact with any of them.

After a day of this futility, he sneaks into his home to see Phoebe, but she disappoints him by being annoyed at his being expelled from still another school. Holden decides that the only solution to his overwhelming problem is to run away and establish a new identity as a deaf mute who will not need to communicate with anyone.

On the verge of a nervous collapse, Holden changes his mind and decides to rejoin his family. He then enters a hospital or rest home not far from Hollywood, California, and he is telling us his story while in this institution. At the novel’s close, Holden isn’t sure whether he’ll be able to handle things better when he leaves the institution, and he’s sorry he told his story at all.

Those are the bare bones of the story, but there’s much more to The Catcher in the Rye than its story. It’s a rich psychological portrait of a boy who’s frightened at the prospect of growing up, a boy who has few of the tools necessary to face the world on his own. Although the book takes place during only three days, it is as much an autobiography as anything else, because Holden constantly digresses to tell us about things that happened long before this period in his life. Because of Salinger’s skill in describing someone in just a few sentences, we also meet several characters who are instantly recognizable.

The Catcher in the Rye has an intriguing story. And it also contains marvelous character portraits; a statement on the relationship of outsiders to society; a psychological analysis of the process of growing up; and many more things, which you’ll discover as you read it.

^^^^^^^^^^THE CATCHER IN THE RYE: HOLDEN CAULFIELD

Holden is the sixteen-year-old son of wealthy parents who live near Central Park in New York City. He is telling the story from a rest home or hospital near Hollywood. Holden has just flunked out of his third prep school, an event he tries without success to feel badly about. Because of his age, school should be the most important institution in his life, but Holden has no use for it. Although he’s intelligent and fairly well read, school represents repression to him; it stands for the “phony” standards and values he hates.

Holden is sensitive, probably too sensitive for his own good, and he suffers from an almost uncontrollable urge to protect people he sees as vulnerable. He is attracted to the weak and the frail, and he “feels sorry for” losers of all kinds, even those who cause him pain, discomfort, or trouble. But the main focus of Holden’s protective instinct is children, whom he sees as symbols of goodness and innocence, and whom he would like to shield against corruption.

One sign of corruption in Holden’s worldview is the process of growing up, since it removes us from the perfect innocence of childhood. He has a daydream about children who never grow up, who remain in that perfect world forever, and his own problems of facing the real world are linked to that daydream.

Holden is essentially a loner, but not because he dislikes people. His loneliness arises from the fact that no one seems to share his view of the world, no one understands what’s going on in his head. His poor academic record is one indication of his failure to deal with this problem, a problem that builds to a climax in the course of the novel.

^^^^^^^^^^THE CATCHER IN THE RYE: PHOEBE CAULFIELD

Phoebe is Holden’s ten-year-old sister, a bright and articulate girl who sometimes talks to Holden as though she were older than he. She’s one of the few people he feels great affection for, and he talks about her with obvious delight. She’s the personification of Holden’s idealized view of childhood, and she seems actually to possess all the wonderful qualities Holden ascribes to her. The problem for Holden is that she’s a real person, not an idealization, and she’s already showing signs of the process of growing up. Phoebe appears in person very late in the book, but she plays a central role in Holden’s thoughts, and has much influence on what happens to him at the end of the novel.

^^^^^^^^^^THE CATCHER IN THE RYE: ALLIE CAULFIELD

Allie was Holden’s younger brother. He died in 1946, three years before the events in the novel. As with Phoebe, Holden has idealized the brother he loved very much; unlike Phoebe, Allie’s personality is frozen in memory, and he’ll never face the corruption of growing up. Holden talks about Allie in the same loving terms he uses for Phoebe, and he even talks to his dead brother in moments of stress.

D. B. CAULFIELD

D. B. is Holden’s older brother, another family character we never see, although Holden mentions him often. In the book’s opening paragraph Holden tells us that D. B. is a writer of short stories who’s now “out in Hollywood… being a prostitute”–that is, not being an honest writer.

^^^^^^^^^^THE CATCHER IN THE RYE: MRS. CAULFIELD

Holden’s mother makes a brief appearance late in the book, but we never see her together with her son. She appears to be a high-strung woman, a condition Holden relates to Allie’s death. She seems not to be very interested in Phoebe’s activities, and the same is probably true of Holden’s.

^^^^^^^^^^THE CATCHER IN THE RYE: MR. CAULFIELD

We never see Mr. Caulfield, and we know very little about him. He’s a successful corporation lawyer. His interest in Holden’s welfare extends at least far enough for him to have discussed the matter recently with one of Holden’s former teachers.

^^^^^^^^^^THE CATCHER IN THE RYE: JANE GALLAGHER

Jane is a girl Holden spent the summer with eighteen months before the start of the story. Though she’s about two years older than he is, her shyness and insecurity awakened Holden’s protective instincts. She symbolizes innocence in Holden’s mind, as Phoebe and Allie do. Holden hasn’t seen Jane since that summer, but he remembers her fondly as the shy girl who kept all her kings in the back row when they played checkers. Although she never appears in the book, she helps precipitate the book’s first crisis, when Holden’s womanizing roommate has a date with her. Holden talks about contacting her throughout the book, but he never does.

^^^^^^^^^^THE CATCHER IN THE RYE: WARD STRADLATER

Stradlater, Holden’s roommate at school, is likable and outgoing, handsome, athletic, and very attractive to girls. He’s not sensitive to people’s feelings, and in Holden’s mind he represents a class of successful people who live by false values and take advantage of others. Holden becomes very upset when he learns that Stradlater has a date with Jane Gallagher, and the situation ends in a fist fight.

^^^^^^^^^^THE CATCHER IN THE RYE: ROBERT ACKLEY

Ackley lives in the room next to Holden’s at school. He’s consistently nasty. Holden understands that Ackley’s offensiveness stems from insecurity, but that doesn’t make him any easier to get along with.

^^^^^^^^^^THE CATCHER IN THE RYE: SALLY HAYES

Sally is a good-looking but shallow girl Holden has dated in the past, and one of several people to whom he reaches out for help. Like Stradlater, Sally represents the phony values Holden hates, but her physical attractiveness leads Holden to put his principles aside. He tries to explain to her what’s happening in his life, but she’s incapable of relating to his problems. Even though he hates everything she stands for, Holden proposes marriage to her in a moment of extreme weakness.

^^^^^^^^^^THE CATCHER IN THE RYE: CARL LUCE

Luce is a college student who used to be a senior adviser to Holden when they both attended the same prep school. Luce was notorious for holding discussions on sex with younger students; Holden suspects he might be a homosexual. Though Holden hasn’t seen him in a long time, he calls Luce in his desperate need to talk to someone.

^^^^^^^^^^THE CATCHER IN THE RYE: MR. SPENCER

Mr. Spencer, an older history teacher at Pencey prep, is concerned about Holden’s academic failure. He invites Holden to his home to talk things over, but the conversation is a disaster. Though Spencer’s concern is genuine, he doesn’t have an inkling of what Holden is like, and all he can offer are cliches and slogans as advice.

^^^^^^^^^^THE CATCHER IN THE RYE: MR. ANTOLINI

Mr. Antolini is a former English teacher of Holden’s. Like Spencer, he’s concerned about Holden’s welfare, but his interest is more personal than Spencer’s. (At one point Holden thinks it’s too personal.) Antolini is young and understanding, and he seems to have an idea of what’s bothering Holden.

^^^^^^^^^^THE CATCHER IN THE RYE: SETTING

The physical action of the book takes place in 1949 at two locations. The first seven chapters–about one quarter of the book–are set at Pencey Prep, a private school for boys in eastern Pennsylvania. Then Holden takes a train ride, and the rest of the book takes place in New York City.

New York City, though, isn’t a very accurate description of the major setting. It’s actually Manhattan, but even that doesn’t narrow it down enough, because Holden’s adventures take him through only a fraction of Manhattan, a section less than four miles long and probably half as wide.

Add to this the fact that Holden gives very little description of most of the places where he goes, and you have a novel that seems to have no real setting. But that isn’t the case at all.

In the first place, Holden gives some description of each place he’s in, but he does it in the casual, throwaway manner that characterizes most of his speech. It’s so casual, in fact, that you may not even be aware of reading a descriptive passage.

Second, Holden describes his surroundings when they’re important to him. You may find yourself looking forward to visiting the American Museum of Natural History after he’s told you about it. He paints a memorable picture of the carousel in Central Park when Phoebe decides to take a ride. He does the same for Fifth Avenue on a shopping day before Christmas.

These descriptions are less important than in most novels. The Catcher in the Rye could take place almost anywhere in the United States (and in many places throughout the world). That’s because the true setting of the book is Holden’s mind. Critics say such a book is an interior monologue or that it employs the stream-of-consciousness technique.

So many incidents in The Catcher in the Rye took place before the weekend we’re spending with Holden, so much of what has deeply affected him happened years earlier, and such an important part of his life goes on inside his head, that the present physical setting becomes almost incidental to the story being told.

As for the time the story takes place, don’t even think about it during your first reading. (There’s a good chance that you’ll want to read it again.) Except for a few minor references, which are pointed out as they appear in the story (see The Story section of this guide), the book reads as though it were written very recently. That’s one of the reasons why people are still reading it after all these years.

^^^^^^^^^^THE CATCHER IN THE RYE: THEMES

When you’re talking about a novel that says something significant about how people live, it’s a mistake to use a sentence that begins, “The theme of this novel is…” A good novel doesn’t have only one theme. Good novels are about many things and have several themes.

The Catcher in the Rye is no exception. It can be read in several different ways, and every reading can be rewarding. You might get one message from your first reading and an entirely different message from a second reading five or ten years from now.

Here are some statements that have been made about the novel. Think about them as you read. After you’ve finished, decide how accurate you think each of them is in capturing the essence of the book.

1. It is a novel about a disturbed teenager. Holden can’t cope with people, with school, or with everyday problems that people his age must face. He avoids reality by living a fantasy life, and every forced contact with reality drives him deeper into himself. According to this analysis, he is anything but a typical teenager, and he certainly isn’t a good role model for young people.

2. It is about a teenager who refuses to grow up. He has a fixation on childhood, which shows itself in his glorifying of children, his inordinate admiration of his younger sister, his idealization of his dead younger brother, and the joy he gets from reminiscing about his own childhood. He brings on his illness so he won’t have to face his approaching adulthood.

3. It is a comment on the insensitivity of modern society. Holden is a hero who stands against the false standards and hypocrisy that almost all others accept. As much as he would like to accept the world and be comfortable like almost everyone else, he can’t pretend that his society is worthwhile.

4. It is a comic novel about the way the adult world appears to an intelligent literate teenager. Holden subjects everyone he meets to a probing examination; and almost everyone fails. His comments are more about human nature in general than about individual people, which helps explain why the book remains popular.

5. It is about a boy who struggles to remain faithful to what he sees as the truth. His version of truth, however, is very subjective, and not necessarily correct. In his mind even good or beautiful things can be tainted because of the true motives of their creators.

^^^^^^^^^^THE CATCHER IN THE RYE: STYLE

In one sense, Salinger was trying to capture the speech patterns of a typical teenager of the 1950s. But language reveals character, and the manner in which Holden expresses himself also gives us many important insights into his personality. His loose, rambling expressions reflect his own inner confusion. He often seems unwilling or afraid to say exactly what he feels, first, because he doesn’t know what he feels, and, second, because he’s afraid of revealing himself to a world that is either indifferent to him or ready to tear him apart. His language is trite, imprecise, and imitative because of his own lack of self-determination, and because of his inability or unwillingness to communicate with others. His use of the word “really” (as in “It really is”) and his repetition of the expression, “if you want to know the truth,” reflect his commitment to sincerity, and his drive to dissociate himself from the so-called phonies, who use language to hide from their feelings.

As you read, you’ll notice that Salinger frequently italicizes words. This is part of his attempt to accurately duplicate speech patterns–an italicized word is one that is emphasized or stressed when spoken. (Remember that the whole book is really a monologue–an interior monologue–spoken by Holden.) Salinger was one of the first writers in English to frequently use italics to indicate regular spoken emphasis–not just a loud voice or a scream. Many writers have since used the technique.

^^^^^^^^^^THE CATCHER IN THE RYE: POINT OF VIEW

As is generally true of a work of fiction told in the first person, we learn about all the events and characters through the eyes of the narrator. This subjective point of view has added significance in The Catcher in the Rye. “The setting of the book,” we suggested earlier in this guide, “is Holden’s mind” The point of view is an integral part of Salinger’s exploration of that mind. The first-person narration invites a reader to share Holden’s feeling that he’s an outsider observing a world he can’t accept–or completely reject. The reader should be aware, however, that the narration is slanted and may not report matters accurately.

^^^^^^^^^^THE CATCHER IN THE RYE: FORM AND STRUCTURE

Holden tells his story in a series of flashbacks, or digressions. There is nothing logical or orderly about the way a person’s memory works, and so Holden’s mind drifts in and out of the past, dwelling on moments that often seem to bear little relationship to each other. Like a patient on a psychiatrist’s couch, he lets his mind take him where it will. One memory–one emotion–triggers another, and it’s up to us as readers to try to discover the relationship between them.

Some readers have suggested that these flashbacks signify Holden’s inability to deal with the world he lives in. Others say they reflect his introspective personality; still others say they are a sign that Holden’s grip on reality is loosening, and that he can no longer distinguish between past and present.

While you’re reading The Catcher in the Rye it’s easy to forget that Holden is telling the story from a hospital bed, and that he’s there because of the events he tells us about in the book. In the first paragraph of the novel he says that these events “happened to me around last Christmas just before I got pretty rundown and had to come out here and take it easy.” It isn’t until the last chapter of the book that we see another reference to the place where he’s recuperating.

This hospital (or rest home) setting is the overall structure on which the story is built. Some people have said that Salinger used this structure to identify Holden as a misfit, a person who can’t cope, someone who needs professional help to deal with life’s problems.

Others have said that this structure simply sets Holden apart from everything he’s experienced, that it distances him from the people and events he tells us about.

Within that structure the story itself divides neatly into three parts. The first part has Holden at Pencey, preparing to leave on his own before he’s formally expelled.

In this first section Holden tells us about two of the three important people in his life–his dead brother Allie and Jane Gallagher. Although she never appears, Jane plays an important role in this section because she’s on a date with Holden’s roommate. In fact, you could argue that the fight he has over her with his roommate is the real reason he decides to leave school on Saturday night.

Chapter 8 serves as a transition from Pencey to New York City. The second part of the book, which begins with Chapter 9, has Holden trying to find someone he can talk honestly with, someone he can make contact with, someone who will understand what’s bothering him.

This is also the section in which we learn about Phoebe, the other important person in Holden’s life. By the end of this section, in Chapter 20, Holden is more alone than ever before, he’s close to hysteria, and he’s thinking about what a relief death would be.

When Holden decides to go home and visit Phoebe, the novel enters the third and final section. In this section Holden has to face some ugly truths that he’s been trying hard to avoid–truths about his sister, about childhood innocence, and about himself.

When the third section reaches a climax in Chapter 25 we’re abruptly brought back to the outside structure of the novel, the bed from which Holden is speaking. It’s in this outside structure, from a vantage point several months and several thousand miles away, that Holden makes his final comments on the whole matter.

^^^^^^^^^^THE CATCHER IN THE RYE: CHAPTER 1

Who is this person talking to us so casually in the opening sentences of the novel? We don’t know his name, how old he is, where he’s from. In fact, he dismisses such information as “all that David Copperfield kind of crap,” and begins talking about himself reluctantly, as though our need to hear his story is much stronger than his need to tell it.

We don’t even know it’s a boy talking until he mentions an ad his school runs in “about a thousand magazines” claiming that they turn boys into young men. We won’t know his first name until his visit to a teacher at the end of the chapter, and we’ll have to wait even longer to find out his last name.

No, he isn’t going to give us anything as formal as an autobiography. All he wants to do is tell about “this madman stuff” that resulted in some kind of illness, from which he’s now recuperating in a place not far from Hollywood, California.

NOTE: As you read on and get to know Holden, you’ll begin to see that he tends to dismiss many important things with throwaway phrases like “this madman stuff.” It’s a way of downplaying things that bother him; it makes him seem untroubled by things; it’s a way of sounding tough, something that’s important to many teenage boys.

Holden talks briefly about his brother, D. B., whom he obviously admires. He’s pleased that his brother visits him often. He likes D. B.’s sports car and the fact that he’s rich, and Holden’s really proud of a published collection of D. B.’s short stories. But a tough guy can’t say things like that about someone without backing off a little, so Holden ends by saying that his brother is in Hollywood, being a prostitute–using his talent to make money, instead of creating beautiful stories.

We get all this information–directly or by implication–in a single paragraph. As is often true with people we’ve just met, the way Holden talks tells us at least as much about him as what he says. His language tells us that he doesn’t want to be mistaken for someone soft, even when he’s expressing affection for his brother.

His language also tells us that he doesn’t want to be thought of as one of those “splendid, clear-thinking young men” his school claims to mold. Sure, he’s read Dickens’ novel David Copperfield, and you’ll soon find that he’s read–and appreciated–much more than that. But he doesn’t want anyone to think he’s a “brain,” so he’ll remind you from time to time what a terrible student he is.

As he begins his story about the “madman stuff,” Holden is standing alone on a hill, looking down at a football game attended by almost everyone from his school. He’s wearing a red hunting hat that further sets him apart from everyone else at school. Hold onto this image of him as a loner, apart from the group he’s supposed to belong to. It will help you understand much of what is to come.

One of the reasons Holden is alone during the football game is that he’s preparing himself for an unpleasant chore. He’s going to visit his history teacher before leaving for Christmas vacation, because he isn’t coming back to school.

“I forgot to tell you about that,” he adds casually. “They kicked me out.”

This is another example of the way Holden tries to distract attention (his as well as yours) from large issues. Being expelled from school would be an important event in anyone’s life, and you’ll see that it’s one of the causes of “this madman stuff” Holden says he’s going to tell us about. Yet he tells us he “forgot” to mention it.

Holden fires a couple of generalizations at us

The Caribbean society and culture

The Caribbean society and culture

Name

Institution

The Caribbean society and culture

The original Caribbean inhabitants that Columbus incorrectly labeled as Indians consisted of a mixture of diverse different local ethnic tribes who inhabited the vast parts of the Antilles islands. The main group that came into contact with Columbus were, the Tainos. At the time of the European arrival the Bahamas had different groups living there mainly the island Caribs, the Tainos and the Arawaks. The Tainos were the majority and they dominated the landscape while the other locals spread out covering the small and larger islands of the Caribbean.

The Bahamas lesser Antilles and Greater Antilles indigenous people mainly the Arawak and the Tainos people can be described as members of the same language family. The Taino’s culture is one of people who had advanced as exhibited by their prowess on hunting, agriculture and fishing. They were governed by an overall prominent district chief who oversaw the running of the various villages that were grouped into districts and further grouped into chiefdoms, the chief ruled on the different political and social functions within the region. The current United States political system is comparable to the structure of the Taino government. Their social outlook was of one split into two distinct classes mainly the commoner and the nobility, these were the main since the Carib, Arawak and Taino society did not support slavery and forced labor. The main religion in the region revolved around spirit worship (Spider, 2008).

Unlike the first two indigenous groups the island Caribs can be described as being more blood thirsty and violent in nature they fit the description of savages since they even practiced cannibalism. Compared to the other two their society was less complex and did not have a specific government due to their war like nature. Their religion had similarities with the other natives since they also had elements of spirits and ancestors worship like the Taino’s and Arawak’s.

Columbus description of the natives as noble savages was mainly due to the fact that their presence in the new land affected the overall European settler’s initial plans of establishing a new nation. Their very ideals and culture were also in contrast to the settler’s perspective example is on their religious ceremonies, their home designs, dressing styles and their beliefs on land ownership which state that land can never be owned by an individual since it belonged to nature and the society unlike, the Europeans perception of private ownership of land and property. All these factors were savage like compared to the European religion, western type of dressing which was modest and conservative and European settlement methods (Glencoe Online, 2010).

Documented articles describe the first contact between the natives and Columbus as having occurred in 1492 on the 12 of October according to his perspective he arrived with his crew on the new spotted land and upon landing got on his knees thanked God and claimed the new land for Spain unknown to him that the natives that had already lived there for 1,000 of years watched the whole scene from behind bushes and trees.

He continued to describe the locals as having watched in amazement their white skins, magnificent ships and weird dressing which they had never seen before and due to this they regarded the visitors as Gods and were heaven-sent and due to this they came out of hiding and as was their custom greeted and invited them into their land which was a relief to the weary visitors. During the welcoming they brought with them food, gifts and drinks and some of the Taino that were professional swimmers even swam out right to the boats that were anchored some three miles offshore to officially welcome the visitors. However the European arrivals negatively affected the natives in many ways example they labeled the natives as Indians due to their misconception of the lands geography, their arrival also caused the locals many problems like being forced to abandon their traditional lifestyle and forced to embrace new cultures, there was also an almost near annihilation of the natives by the foreigners, in addition entire villages were wiped out by diseases like cholera, measles, pneumonia and smallpox which the natives were highly susceptible to, others died of malnutrition as they tried to relocate to parts of the region that the Europeans had not encroached.

The misconception often taught on Christopher Columbus as a hero and the greatest explorer in American history should be reviewed since a critical review on the subject reveals many underlying issues that are contrary to the above claim of his greatness. It is evident that the locals are the ones who taught Columbus and his crew how to grow crops, history recognizes Columbus as a great navigator while in fact he did not navigate the ship but took the credit as the captain, and he also never discovered new land since it already had inhabitants all he ever did was label them as Indians which was wrong and finally his cruelty showed clearly as he mercilessly murdered, and took the natives land once he got what he wanted the only thing he can be acceded for is bringing diseases and chaos to America(Public Administration,2006).

In conclusion the stimulating and attractive nature of history offers room to opine, exercise and explore history while, offering self-interpretation which may often be unsubstantiated and manipulative and as such an open mind has to kept while studying or treating such controversial topics as Columbus.

Reference

Spider (2008) the Taino Indians: Native Americans of the Caribbean

Retrieved from

http://www.healing-arts.org/spider/tainoindians.htm

Public Administration (2006) American Indian and Alaska Native Populations

PublicAdministration.net

Retrieved from

http://www.publicadministration.net/resources/american-indian-Glencoe Online (2010) Native Peoples—the Indians, Social Studies, McGraw Hill Companies

Retrieved from

http://www.glencoe.com/sec/socialstudies/btt/columbus/native

The catering industry

The catering industry

Introduction

The catering industry is a major industry with various sectors. Unfortunately, the national data for the industry has been merged with that of tourism and in-house catering services. For this reason, no working data on the specific productivity of the outside catering segment of the industry. Informal sources of data have indicated that the market was worth upwards of USD200 Million in the year 2012. The firm, having been in operation for three months has been able to average USD157, 000 per month. The firm’s main competitors average USD1, 000, 000 per month.

Part 2 – Profitability AnalysisOf the sales revenue earned by the company in the past three months, administrative costs have consumed 13.6%, direct marketing has been responsible for 21% of the total cost and other costs have accounted for 26%. The profit margin has been 39.4% of all revenues earned.

S.W.O.T. analysisStrength

Best services to all customers

Excellent service placement.

Owner and staff in the ;right’ age bracket

Complete product package Weakness

Inexperienced staff

Differentiation of product not absolute.

No economies of scale

Opportunity

Market is young and still developing

Owner has wide network of friends in upper and middle classes.

Partnership with food product manufacturers. Threat

Existing firm’s gone full throttle.

New licensing procedures for end consumption food producers

Increasing input costs.

The MarketThe NeedMost families would wish to hold parties or/and honour occasions with a party. Unfortunately, only a minority of them would have the resources and mostly the time to honour such undertakings. It is this gap that event management and outside catering firms have come to fill. The outside catering sector of the food industry is a fast growing segment of the economy (Fullen, 2005). As more and more people keep embracing outsourcing activities related to their events, so does this sector continue to grow? Wedding planners, parents planning birthday parties, house hold centred activities etc. all require food. Preparing food for a party is not only time consuming but also leaves the host tired to a very great extent. Additionally, the hosts are forced to deal with the worries associated with the right formula and recipe for whatever they offer. It also emerges that most of the occasion holders desire to hold their events at places other than their homes.

All this demands meticulous planning on the part of the hosts and often makes party planning a task and as such significantly reduces the opportunity for the hosts to have fun. This led to a situation where most people began to prefer hiring outsiders (in most cases close relatives, friends, relatives or plain professionals) to manage their events. Thus, the industry called event management grew and from it an outshoot called outside catering developed. As event management firms continue to develop, more and more people who are planning parties tend to opt for them. Event management firms mostly get their contracts away from their areas of operation. This means that they have to outsource some of their functions to residents of the area of the contract. The most outsourced business is catering owing to preparation times needed and the logistics required before, during and after the occasion (Fullen 2005).

The clients

Nina caterers will seek to provide event management firms with a cheap, flexible, mobile, malleable and quality assured outside catering firms. The firm will seek to satisfy all its clients’ needs and to make sure that each event they plan emerges as the best; hence, increased referrals and recommendations. Clients will be sourced through direct marketing through religious institutions as well as the legal state offices. Nina’s main and immediate clients are the couples wishing to hold weddings, party hosts and wake/ memorial services/ funeral organizers. These are the groups who might mostly need the services of any firm offering food delivery services. Being a localized business venture, Nina caterers will initially target the population in and around the area defined by the company’s physical address. This will be helpful since the entrepreneur is well known by the residents. In addition to being well known, the owner is within the age bracket of twenty five years and thirty five years. This means that most of the individuals that are having weddings are well known to him. In addition to the fact that the owner enjoys cordial relations with the residents; the plan is to be the lowest priced outside catering provider.

Though competitors are present, they do not hold much sway with the local community. The community either considers them overpriced or too alienated from the reality on the ground. It is thus envisaged that though the venture will start with a market share of Zero to none, the first month of operation will see it grow to at least twenty (20%) of the business that is locally generated. The company will also seek to open avenues for visitors to its neighbouring areas who might at one time or the other needs its services. It is thus envisaged that by the close of its first operational year, the company will have managed to take over twenty five (25%) percent of all outside catering services in its locality. This means that the growth in the initial month(s) will accumulate to more than three hundred percent of the initial market. The eventual target is to control sixty (60%) of all business (new or old). This will involve concerted marketing approaches as well as cutting down on ‘client directed costs’.

References

Misner B, 2006, “Food Alone May Not Provide Sufficient Micronutrients for Preventing Deficiency,” IntSoc Sports Nutr, vol. 3, no.1, pp. 51–55.

Puckett R2004, Food service manual for health care institutions, 3rd ed. Jossey-Bass: San Francisco CA.

Simon S, 2003, A survey of the nutritional adequacy of meals served and eaten by patients, Nursing Practice 2001, vol. 4, no. 2 , pp.7-11.

Woods M, et al. 2009, Effect of a dietary intervention and n-3 fatty acid supplementation on measures of serum lipid and insulin sensitivity in persons with HIV,American Journal of Clinical Nutrition, vol. 90, no. 6, pp.1566–78.

The Carnival De Rio De Janeiro

The Carnival De Rio De Janeiro

Introduction

The Rio de Janeiro is the world most prestigious Carnival and serves as the benchmark against which all other Carnivals are measured. The Carnival celebrations are spread across towns and villages all over in Brazil, with Rio de Janeiro acting “as the Carnival Capital of the World” (Rio Carnival, 2010). Being more of a religious event than a conventional cultural event, Carnival celebrations are also carried out in other Catholic countries all over the world 40 days before Easter. The collective annual attendance for the various towns and villages exceeds 500, 000 in the four official days for the event, and indicator that, the Rio Carnival has grown in leaps and bounds since its inception in 1850.

Critique of the Rio Carnival Marketing Communication Strategy

The steady growth of the Rio Carnival over the years has been occasioned by the marketing communication strategies employed by its organizers. Precisely, this has accorded the event status that surpasses its original meaning – it is seen as not just a fun place but also an opportunity for learning the rich Brazilian culture, particularly the Samba dances and parades. The marketing communication strategy employed can be analyzed into the 4 Ps – prices, placement, prices, and promotion as follows (Rio Carnival, 2010).

The Rio Carnival Product range of products includes the Samba dance which is considered as part of the Brazilian rich culture. This is a dance performed with much zeal and is by far the most glamorous product on offer in the Rio carnival. In addition, the Samba Schools or simply social clubs facilitate entertainment during the Samba Parade. There also exist street bands which offer “free-range” entertainment along the streets and popular joints particularly in the evening hours. Collectively, these products are wrapped in the Samba Parade, the Rio Carnival’s emblem of entertainment that comprises of a host of other products (entertainments and of course competitions) (Rio Carnival, 2010).

By fair terms, the Rio Carnival placement strategy can be considered as relatively effective. Precisely, the event organizers provide a number of competitive packages for persons who book in advance (3-4 months prior to the event). These packages comprises of a range of entertainment services at offer ranging from the reservation of seats as well as box tickets at the exclusive sectors of the bleachers, with special treatment (reservations for specific places in the Samba parade) is also given to attendees who make prior arrangements (Rio Carnival, 2010).

On the other hand, it can also be asserted that the Rio Carnival pricing strategy has positively impacted on the event attendance. Basically, the organizers invest in modern event hosting techniques that allow for direct coordination with all the attendees, hence avoiding any risks of exploitation by middlemen. The prices for the various packages are fixed according to the exclusiveness of the bleachers in the Samba Parade, with the allocated stands package being the most affordable and flexible as one can keep their seats for the whole night without the fear of loosing them. Essentially, the packages range from the grandstands, the allotted stands, the front box packages or simply the Frisas, and the luxury suite packages. The payment for the Samba Parade tickets is done through credit card and PayPal, with the actual tickets issued to the attendees in exchange of the electronic voucher on arrival in Rio (Rio Carnival, 2010).

Part of the promotional strategy encompasses a range of goodies for attendees willing to make prior reservations for the Samba parade. These goodies are fixed according to the value or exclusiveness of the packages purchased. Basically, they range from printed guides, t-shirts, rain coats, cushions, well labeled tickets, official Carnival magazine, drinks, appetizers, as well as beautifully customized bags. In addition, attendees who buy three or more of these exclusive packages are given the official CD for the events most exclusive Samba Parade group (Rio Carnival, 2010).

Proposed marketing Communication Strategy

The proposed marketing communication strategy for the Rio Carnival is hinged on the conventional wisdom that, customers (attendees) should not be viewed as targets but partners without whom an event cannot be successful (Kitchen, 1999). In this regard, it is hereby postulated that, the nature of the Rio Carnival demands that the salient cultural practices that have over the years been the main center of attraction should not be compromised for monetary gains.

Therefore, so as to enhance attendance while still upholding the richness of the Brazilian culture (Samba Parade), there is need to carryout a comprehensive survey among the attendees, Brazilian citizens, as well as global cultural events experts so as to establish whether the quality of the products offered has over the years been compromised due to the increasing number of attendees (Marketing Communications Strategy, n.d.). As it seems, there are very high chances that some of the salient Brazilian culture have been eroded due to the urge to rake in maximum benefits foe the event organizers as well as property owners and other business personalities in the country. Perhaps, the prevailing hard economic times has impacted heavily on the quality of some of the events such as the Samba Schools, street bands as well as the Samba Parade.

This argument is given impetus by Chen & Xie (2008) and Johnson et al (2004) postulations that, consumers (attendees) are heterogeneous. For instance, though they may still be loyal to the event (as confirmed by the high attendance), they may at the same time harbor resentful opinions regarding to the quality of some of the cultural practices or even auxiliary services such as the sanitation in the places of abode (hotels) traffic jams, high transport costs, or even unnecessary delays in the exchange of foreign currencies.

In addition, and as Schultz (cited in Kerr & Patti, 2002, p.2382) postulates, in contemporary “…marketing systems, there is almost no organization that can separate or isolate advertising, no matter how it is defined, from other promotional and communication elements…” the Rio Carnival organizers should consider incorporating an interactive and comprehensive promotional drive alongside the above described survey. Such comprehensive promotion drive should be aimed at sensitizing the public (local and international) about the main idea behind some of the salient cultural showpieces graced in the Rio Carnival (Marketing Communications Strategy, n.d.; Duncan, & Moriarty, 1998).

Given the volume of information expected as well as the expanse distance to be covered from such multi-pronged strategy, modern media innovations such as internet, mobile communication technology as well as other conventional forms of communication, should be utilized (Marketing Communications Strategy, n.d.; Chen & Xie, 2008). Essentially, it should adopt Schultz (1994) notion of brand communication, which is hinged on collectivity as opposed to segmentation. In this regard, it should involve all forms of media (online, print, radio, audio, and visuals) so as to reach out as many potential attendees as possible in predominantly catholic countries as well as non-Catholic ones (Baldinger, 1996). [see appendices for a structured representation]

The strategies strengths lies on Schultz (1998) clarifications that the aggregation of all communication stimuli send by the subtotal of the communication elements (product, placement, price, and promotion) enhances an organizational efficiency. Moreover, while adopting a practical approach to determine the overall impact of such communication efforts, Shultz (1998) also adds that, organizations should effectively carryout the cost-benefit analysis of such communication – costs incurred in adding new customers as well as retaining the existing ones while still increasing the value for their dollars so as to increase their overall purchasing power.

Though this strategy might be a little bit expensive, it is envisages its long term benefits should be gratifying. After all, as hinted by Masterman and Wood (2006), such marketing communication strategy should not aim at increasing the total revenue collected through the sale of tickets as well as corporate sponsorship deals but should aim at achieving the “goals specific to the direct effects of communication, e.g. brand awareness, response rates, attitude change, offer take-up, personal recommendations..” as well as other communication aims (p.8). in this regard, the Rio Carnival organizers should not be shy in investing huge amounts of critical resources as this strategy’s underlying idea is destined to enriching the core products (cultural practices) which in this cannot be duplicated by any other competitor (other global annual events). In a nutshell, this strategy qualifies to what Masterman and Wood (2006) refer to as “objective-and-task” given the noble objectives it espouses (p.11).

References

Baldinger, A. (1996). Integrated Communication and Measurement: The Case for Multiple Measures in Integrated Communication: Synergy of Persuasive Voices, edited by Thorson, E. and Moore, J.. New Jersey USA: Lawrence Erlbaum Associates.

Chen, Y. & Xie, J (2008). Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix. Management Science, 54 (3), 477–491.

Duncan, T. & Moriarty, S. (1998). A Communication-Based Marketing Model for Managing Relationships. Journal of Marketing Vol. 62.

Johnson, E., Moe, W., Fader, P., Bellman, S., & Lohse, J (2004). On the depth and dynamics of world wide web shopping behavior. Management Sci. 50(3) 299–308.

Kerr, G.F. & Patti, C.H. (2002). Integrated Marketing Communications (IMC): Where to from here? ANZMAC 2002 Conference Proceedings, pp.2381-2387.

Kitchen, P. (1999). Marketing Communications: Principles and Practice. London: International Thomson Business Press.

Marketing Communications Strategy. London Centre of Marketing, Module 13. Retrieved September 26, 2010, from: www.lcmuk.com/…/Module%2013.Marketing%20Communications%20Strategy.Notes.pdf/Masterman, G. & Wood, E.G (2006). Innovative marketing communications: strategies for the events industry. Elsevier Butterworth-Heinemann.

Rio Carnival: The Rio Carnival Guide (2010). Retrieved September 26, 2010, from: http://www.rio-carnival.net/Schultz, D. (1994). Trying to determine ROI for IMC,” Marketing News, January 3.

Schultz, D. (1998). Determining how brand communication works in the short and long terms. International Journal of Advertising, Volume 17 Issue 4.

Appendices

Envisaged design material structure for the proposed marketing communication strategy.

Source: (Marketing Communications Strategy, n.d., p.46).

The Cathedral Amiens was built in 1152 with the Romanesque style and burnt in 1218 by lightnings

RenaisssanceThe Cathedral Amiens was built in 1152 with the Romanesque style and burnt in 1218 by lightnings. The reconstruction was started in about 1220 and the nave was completed in about 1245.The choir was started to reconstruct in about 1238 and completed befor 1269 and the most of part including transept was completed in 1288. The south tower was constructed in about 1366, and the north tower was done in about 1401.

Amiens Cathedral, in the heart of Picardy and a couple of hours’ drive north of Paris, one of the largest and most “classical” of French cathedrals of the 13th century in Gothic era. It is the tallest complete cathedral in France. It is notable for the coherence of its plan, the beauty of its three-tier interior elevation and the particularly fine display of sculptures on the principal façade in the south transept. Although there are some other Cathedrals are more omate, Amiens is the largest and the most famous one. And the inside of the cathedral shows the sign of the new way of the matured Gothic design such as the triforium of the choir. It was fitted by stained grasses and produced bright upper part of the elevation with clerestory as if it was two-story. Originally the triforium of the nave was to be fitted by stained grasses as well as the choir but it changed to the wall because of the structural reason for the three meter extention of the nave’s height. The style of the seven radiating chapels facing double ambulatory of the choir became a model of the cathedrals

The term Gothic was first used during the later Renaissance, and as a term of contempt. Some people also said that Gothic is the style arose after the manner of the barbarous nations erected buildings. “The ancient Greek and Roman architecture answered all the perfections required in a faultless and accomplished building, but Goths and Vandals destroyed these and introduced in their stead a certain fantastical and licentious manner of building: congestions of heavy, dark, melancholy, monkish piles, without any just proportion, use of beauty.” (Evelyn) The technical revolution in architecture known as “Gothic” began at the end of the 12th century and lasted just over two hundred years. It was a significant structural improvement upon the Romanesque building that preceded it. As with almost any large undertaking, there were political implications for the people involved in the operation of building a cathedral. The type of cathedrals built in England at a given time were thus representative of the political, social and economic situation there at the time of construction.

Cathedral is a church which contains a cathedra or a throne for a bishop. The origin cathedrals were the homes of Benedictine monks. They were usually built with some inexpensive and readily available materials. Roofs were usually made of oak, and walls were constructed with stones from a variety of English mines. Marble was a common material used in Italy. Unfortunately, there were no marble imported into England during the Gothic period. Enlish master masons used “Purbeck marble” instead. It can still be seen in the above images of Lincoln cathedral. It is the black stone used in the columns.

The master builders and craftsmen of the Gothic era learned how to build strong, tall edifices that were both light and decorative. There were some obstacles for these men such as wind pressure, balance, mass, abutment, thrust and how to support the sheer weight of these massive structures. Not much mathematical theory was used in the design, but lots of tracing and sketching instead.

The general shapes of the Gothic buildings are cross or crucifix. Buildings of the crucifix shape are called “cruciform” after the cross that Christ was hung on. The main entrance into the cathedral is usually through the west into the nave, the place where people may meet and see the church’s artwork and attend services. Each arm of the cruciform is called a transept. The chapter-house was used for the more formal gatherings of “chapter”, the groups of monks that lived in the cathedral and formed its governing body. All the cathedrals also have Lady Chapel, where the Virgin Mary was worshiped. It contained an altar to her and was usually at the eastern-most point of the cathedrals.

There are certain classic elements of English Gothic architecture which not only added aesthetically to the cathedrals, but were also great structural revolutions. Every small detail, even a small flower at the top of an arch stands for a reason, its own purpose. The pointed arch is one of the technical advances of the Gothic cathedral. This is the point at which the top of the columns meet. Having them meet at an angle rather than a curve added strength because of the more efficient way the weight carries by the columns was distributed. Thus, fewer columns would be needed to support a building of the same size or larger. Another technical advance is the vaults. They were the internal supports of the cathedral ceiling. They disperse across the ceiling the weight to be carried by the columns. The last technical advance was the flying buttress. They assisted in carrying the thrust of the vaults. These external designs are also another example of a functional addition to cathedral design that was also embellished upon for the purpose of beauty. With these advances, the whole church’s structure becomes lighter, airier, and taller, stretching cathedrals to the heavens.

However, toward the end of the 14th century, many Flemish artists went to France, and a Franco-Flemish style was created, showing an elegance and interest in minute detail; so wide was its diffusion that it came to be known as the International Style. At about this time panel painting, under the lead of Flanders and Italy, achieved preeminence over all other forms of painting. In the 15th century, individual painters, such as Stephan Lonchner, Martin Schonguaer, and Mathias Grunewald in Germany, mark the culmination of Gothic art. Others, such as Jean Fouquet in France and the Van Eycks in Flanders, point the way to the Renaissance, while retaining much of the Gothic spirit. In 15th-century Italy, where the Gothic style had never really taken root, the early Renaissance was already in full flower. Although the Gothic style didn’t last long in the history, but there are still many architectures and arts remain and are still visited by people even till now. Some of them became the world heritages, such as Amiens Cathedrals. It is actually one of the most important achievements from the Gothic era.

Bibliography:

The Columbia Encyclopedia, Sixth Edition. 2001.

Gothic Architecture by Paul Crossley, Paul FranklAMIENS CATHEDRAL Web Site by Columbia University

The Carnival is arguably the largest party on the planet, and Brazil is the proud host country

Introduction.The Carnival is arguably the largest party on the planet, and Brazil is the proud host country. For most of the local youth as well as tourists visiting the country, it is a period of celebrations and fun. The samba being the feast’s trademark dance is quickly learned, and preparations are made for four days of feasting, dancing and making merry. However, the festival has a religious connotation. Carnival is a period just before Lent, during which meat is eaten in preparation for the fast. After the commencement of Lent, meat is not consumed in this traditional Catholic country. During Carnival, many Samba troupes – called ‘blocos’ – compete before a jury for the prestigious title of best dance group. Use of evocative costumes and floats is common in establishing and advancing each bloco’s theme. Most of Brazil closes up during this festival that attracts tourists from many parts of the world in their hundreds of thousands, even millions, come to witness, participate, and enjoy what many accept to be the largest festival in the world. Brazilians out of their country, either as emigrants, students or tourists on work or business, have been instrumental in introducing Carnival to the countries they reside in. The United States provides a good example of such a country. This paper seeks to look into Brazil’s tourism industry from a festival, and parade perspective. Carnival provides the best option to do this.

Brazil at a glance.As the 5th largest country in the world, and the second largest on the American continent, Brazil enjoys a wide geographical region. It is divided into four main regions, namely; the Paraguay basin, Amazon basin, two depressions and a long coastline. Large parts of the country are unpopulated, especially the Amazon basin, and large populations reside in the urban regions – especially large cities, as reported by Greenberg (1993).

Brazil has an estimated population of 171 million people, divided into several ethnicities. 55% are of European descent, 38% are mullato, and 6 % are African. This translates to origins of Brazilians being; Portuguese, Spanish, Germans, Japanese, Amerindians, and Africans. Portuguese language is the official language, but Spanish, English, and French are used locally.

Brazil is one of the fastest growing countries in the world from an economic perspective. Being the largest producer of oranges and coffee, the country also performs splendidly in terms of soybeans, rice, sugar cane, corn and animal products. However, agriculture accounts for less than a tenth of its GDP, with the manufacturing industry contributing 33%, and service industry more than 55%. Chemicals, textiles, metal ore and shoes products from most of the industrial products.

Brazil’s tourism pull-factors.

Brazil’s tourism industry is a vibrant affair, as millions visit the country every year bringing in billions of dollars in revenue. Some factors have been identified that are integral in promoting this industry. Soccer is perhaps the most famous, since one cannot mention Brazil without thinking of soccer. Being the only country to have won the world cup four times, Brazil is touted as one of – if not – the best team in the world. Pele, one of the best football players in history is Brazilian, as are Kaka, Roberto Carlos, Ronaldinho, and Ronaldo. These, and the Maracan – the largest football stadium in the world – make Brazil a tourist attraction that sees millions travel to the country each year.

According to Selby (1998), the Amazon is the largest natural rainforest in the world. This vast belt of flora and fauna is large and diverse, attracting an equally vast array of tourists ranging from adventure- driven individuals, to scientists and explorers. It is estimated that more than 15 thousand individual species of animals and plants are yet to be identified, as well as a few human tribes, and scientific phenomena. The Amazon –longest river in the world – also flows through Brazil’s Amazon’s part of the Amazonia, bringing in throngs of adrenaline driven, nature-conscious, and conservation-driven tourists. Many more come to just awe at the sight of the world’s largest natural park.

The Carnival is characterized by numerous parades and festival throughout the country, but the ones at its capital city are the largest and most glamorous. The Guinness Book of World Records reports that as the largest festival, as attendance exceeds a million people. In 2013, the attendance in Rio de Janiero alone was estimated at 1.3 million according to the Tourism Company of the Municipality of Rio. In addition, an interesting aspect to this fact is that a third of the attendees were foreign tourists.

The entire country’s revenue from this year’s festival is reported to be more than US $ 2.9billion. This is from the 6.2 million people who attended the entire country’s parades and festivals. Such figures portray the event’s importance as an important contributor to the country’s domestic and foreign tourism industry.

History of the Brazilian Carnival.Immigrants from the Portuguese islands of Acores, Madeiras, and Cabo Verde are the earliest reported sources of the culture that precipitated Carnival. In 1723, they introduced ‘Entrudo’, a parade that involved throwing lime and water on the streets. Historical accounts present a case of a lady arrested in 1855 after throwing lime at Don Pedro’s escorts. That is stated as the first arrest of an unlawful attendee of the Carnival. Jose Nogueira de Azevedo also contributed to the inception of the Carnival through his street parades. He would march in the streets, tambourines, drums and pans in hand as he welcomed everyone to the fun.

In contrast to the informal setup if earlier Carnival parades, the Great Societies was a more organized parade that involved a number of aristocrats in masks, luxury costumes, and flowers. In the presence of the Emperor, these eighty individuals danced and three groups stood out as the best. These are; ‘Fenanios’, ‘Democraticos’ and ‘Tenentes do Diabo’, and were considered the origin of blocos. A couple of decades later, in the 1870’s, concepts such as poverty, aristocracy, witchcraft and religion, were introduces into the now popular festival. Masks formed using papier-mache, and portraying all the themes were worn

Local investors identified the potential of such festivals and parades, and started sponsoring the events. A brewery in Hanseatica sponsored the works of the Bahia group in popularizing the Carnival’s festivals. Based on the popular culture of drinking during the same, such investment paid off for their donors, and played an integral role in familiarizing the parades to other parts of the country and world. Beatie (2004), points out how the 1940’s and 1950’s, Samba became the trademark dance of the Carnival. Later, Samba schools were set up, and competition encouraged leading to the modern Carnival.

Factors influencing the Carnival and tourism in Brazil.

Carnival’s largest parade, the Rio de Janiero one, is a major tourist attraction as stated by the country’s tourism governing body. Some factors have been identified as important contributors to this great festival, and are also directly responsible for Brazil’s tourism growth.

The transport infrastructure in Brazil is quite advanced and supportive tot tourism. Its national airline, Varig, has direct flights to all major cities in America, Asia and Europe. This makes coming to either Rio de Janiero, or Sao Paulo very easy. Brazil being the fifth largest country in the world, makes travelling on the land an arduous affair. Thus, internal flights are also a common means of travelling. This demand has led to the emergence of a booming regional jet manufacturing industry in the form of the Embraer Company. Most roads are surfaced and the existence of good coach service complemented by a good railway system make it easy to move around Brazil. All these facilities are important in moving the millions that visit Brazil especially during the Carnival.

Accommodating more than 6 million tourists for less than a week for the Carnival is a tricky affair. The range of services available for tourists ranges from bed and breakfasts installations, to five and seven star luxury facilities. Many of the international heavy weights in terms of hospitality are present in Sao Paulo, as well as Rio de Janiero, making attending the Carnival easier.

Brazilian cuisine plays an important role in attracting and retaining tourists. During the period preceding Lent, which is when Carnival takes place, meat dishes are commonly consumed in anticipation for the fast and abstinence from meat foods, according to Karoff (1989). Feijoada is a dish that presents a wide variety of meats with beans and other accompaniments.

Sea food is also common during the parades, with fish in tangerine sauce as the favorite. These coupled with other common dishes, such as fruit cake and spicy sauces complement the general atmosphere that engulfs millions during this period of festivity. Numerous cocktails, liquors and beers are consumed alongside the dishes. Rum, Wines and other alcoholic beverages are the mainstay.

Political stability supports development, which in turn provides conducive environments for social activity, including tourism. Brazil gained independence in 1822, after which the country underwent a long period of military regimes and oppressive dictatorships. In the middle of this century, the country changed regimes and started fair democratic processes, which are supported the current social, economic and technological development. Tourists coming for the Carnival or any other activity are convinced that their safety is guaranteed on seeing the currently stable, political scenario.

Problems associated with Carnival and tourism in Brazil general.

Over 6million tourists visited Rio de Janiero alone this year for the Carnival festival, precipitating an already bad overpopulation problem. Rio is a city already overflowing and suffering under the burden of sustaining more inhabitants than its infrastructure and resources were designed for. The Carnival pits these happy revelers against disgruntled locals in celebrations that make managing such large crowds virtually impossible.

A large gathering such Carnival bringing together high spirited, young and old people presents the best scenario for law breakers to carry out all sorts of evils. Anything from urinating in the streets, to pilferage, muggings and even stabbings have been reported as the party and festivities carry on. Military police officers have to be deployed to assist normal policing instruments, and even these fail in trying to curb the wave of crime that hits Brazil each time the Carnival takes place. Most of the lawbreakers are charged with indecent behavior, automotive infractions and dumping, but these are simple crimes compared to rape, abduction, murder and sexual slavery cases that get reported each year, dampening the spirit of potential tourists.

Social-economic problems brought to light during the Carnival include; homosexuality, indecency, drug use and abuse, racism and difference in social class. Albuquerque (2004), reports that homosexuals and transsexual individuals openly display themselves thus portraying Brazil – a traditionally Catholic country – as a supporter of the same. Drugs are peddled and used during the parades leading to increased crime. Racism, a common problem in multiethnic Brazil, comes to the limelight as the minority Black and mullato individuals are shunned by whites. Poverty is also demonstrated by the numerous street families residing in the alleys as the affluent foreign and domestic tourists enjoy themselves, oblivious of the suffering around them.

Pollution levels from the festivity and parade activities are another problem, as tones of garbage are produced on a daily basis. Those attending Carnival on the street level consume hundreds of thousands of liters of juices, beer and water. These are packaged in plastic containers that are most often dumped irresponsibly. Estimates put daily waste at more than 700 tones of such according to Rossi (2013), a concern for the country in times when global efforts to conserve and recycle are in high gear. In addition to these, urination and defecation present another major problem since amenities cannot cater for the sudden influx of millions in a city already struggling to handle its domestic waste. Numerous cars are used during the Carnival adding a large portion to Rio’s already large carbon footprint.

The current global economic hardships present another problem that faces the Carnival. The Rio City government has had to dig into its pockets for some years now since tourists numbers have been on a steady decline, rendering the city unable to meet the costs of the large Carnival. Large Brazilian companies are also pulling out of the Carnival as stated by Nlemar (2013), leaving the city government with the large burden of handling the large deficits involved.

Conclusion.Carnival continues to be an integral part of Brazil’s tourism industry, supplying the large Latin American nation with millions of eager tourists annually. As a festival that has been present for more than a century, Carnival has undergone numerous changes from its early years as an informal dance in the remote parts of colonial Brazil, to the current phenomena. Brazil’s economical welfare depends on tourism among other industries as has been demonstrated.

However, these important festivities come at a dear price. Carnival has been associated with sexual slavery, as abducted foreigners are forced into this heinous industry affecting the image of the country. Rape and murder are more crimes that occur during the 4 days that Brazil closes its normal operations, as well as the normal vices associated with such gatherings; muggings, robbery, stampedes, dumping, indecency and looting. Pollution, overpopulation, and congestion present more problems for the local authorities.

Reference list.Greenberg, A. (1993). Brazil On Your Own. Lincolnwood, Chicago: NTC Publishing Group

Hofstede, G. (1997). Cultures and Organizations, Software of the Mind. Untied States of America: McGraw-Hill

Karoff, B. (1989). South American Cooking, Foods & Feasts form the New World. Berkeley, California: Aris Books

Selby, N. (1998). Lonely Planet, Brazil. Hawthorn, Australia: Lonely Planet Publications

Internet

“Carnival Time in Brazil: Busiest Tourist Season.” The Epoch Times 1.1 (2013): 1. http://www.theepochtimes.com/n2/s/business/. Web. 2 Nov. 2013.

B, Nlemar. “whenthenextdaycomes.” whenthenextdaycomes. Version 1. wordpress.com, 1 Jan. 2013. Web. 2 Nov. 2013. <http://whenthenextdaycomes.wordpress.com/2013/01/01/case-study-the-carnival-in-rio-de-janiero/>.

Beattie, Peter. The Human Tradition in Modern Brazil Issue 7 of Human tradition around the world. Sao Paulo: Rowman & Littlefield, 0. Print.

Albuquerque, Severino. Tentative Transgressions: Homosexuality, AIDS, and the Theater in Brazil. Pittsburg: Univ of Wisconsin Press, 2004. Print.