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Country of Origin Perceptions and Impact on Perceived Product QualitySection 1
In this survey, I came up with a list of five countries which include Germany, Switzerland, China, Japan, and India. I enquired from five respondents about the products they associate with from these countries. The respondent who associates with Germany products asserted that the label “Made in Germany” is one that brings to her mind a perception of quality, trust, and efficiency. She likes purchasing Germany chocolate cakes. The respondent for likes Japan products said that he associates himself with Samue Lunge wear. According to him, one will never look at sweatpants and leisure clothing the same way you try to wear a Samue outfit. The third respondent said that she associates herself with Cuckoo Clock or Swiss-made watches from Switzerland. She loves an adorable cuckoo clock, and she always anticipates the tiny bid signal of the hour striking. On the other hand, the fourth respondent likes meat from China. In fact, the imports of several types of meat from China, like pork and beef. The last respondent, who was a grown-up lady, asserted that India is her country of product choice. She purchases apparels or dresses online from India. From all the respondent, I realized that the best products are the ones with the greatest amount of highly skilled made input and high-quality constituents.
Section 2
From the products, I choose Germany chocolate cake to give its description and features. This cake, originally made in Germany, is a layered chocolate cake topped and filled with coconut pecan frosting. The filling is made up of a custard consisting of evaporated milk and egg yolks. It is dark baking chocolate that is convenient for bakers as the sugar is already added to it (Krempel, 2017). It has a mild flavor and is much sweeter. Its name comes from Sam Germany, an individual who developed it for the company of Boston. The Germany chocolate ranks with Belgian and Swiss as the best in the universe. It’s evident that Germany is a country of chocoholics, with the highest chocolate consumption in the globe. Something special about the Germany chocolate cake is that u is well known for its distinct, creamy pecan & coconut icing layered between the rich, sweet chocolate cake.
In making three identical versions of the above description, I will start with Samue outfit from Japanese, one that one respondent associates himself with. In terms of description, Japanese Samue is a comfortable pant and jacket that originally came from Zen Monks. Still, nowadays, it is worn in the temples, workshops, stores, hotels, and homes by men and women all over Japan. It is leisurewear. It is approximately thigh-length, crossing over the chest and tied with a simple tie. This outfit is either ankle-length or calf-length with a flexible string-tied midriff, which is normally elasticated nowadays. This outfit is made up of cotton or linen, bearing in mind that they provide comfort. They appear to be simple in style, normally in one solid color from top to bottom. Samue outfit most common color is Japan Blue which is the iconic natural indigo dye.
The other thing that I give its description is a cuckoo clock from Switzerland. It’s one of the favorite souvenirs of travelers in Switzerland and other states like Austria, Germany, and North-Eastern France. It has a significant signature of the clockmaker; the value will upsurge significantly. This clock is normally a pendulum-controlled watch that strikes the hours with a sound like a popular cuckoo’s call and comprises an automatic cuckoo bird that moves with each note (Rössel & Weingartner, 2019). Some open and move their wings and close their beaks, while others have only the bird’s body leaning forward. The third product in this description is meat from China. The smell, color, and taste are the three traditional aspects when describing foods from China and nutrition, appearance, and meaning of the food. The meat from China is made up of pork and lamb, among other types of meat.
When I asked a different set of five consumers to rate each of the three products descriptions, four of them gave positive and almost the same responses, just like the first set of consumers in terms of perceived quality, perceived value, and the likelihood of purchase. One responded was not familiar with Samue outfit from Japanese. Two of them knew about China’s quality of meat, but they admitted that they had never purchased it. The four of them responded said that the Cuckoo clock is a type of watch that is of treasure, great value, and owned by most individuals in their households.
Section 3
When I did the rating change as a function of the country of origin, I realized the country stereotype’s power. From the Cuckoo clock product from Switzerland, Swiss people are considered a matter of honor that they usually arrive at a place on time and pay their bill on time to ensure that they are not late in anything. This stereotype of punctuality comes from the cuckoo clocks and watches for many years. The marketers’ implication is that cuckoo watches are highly purchased and liked in several places in the world. It is marketable. The Japanese Samue outfit provides the stereotype that Japan is fashionable and got trend with many individuals wearing brightly colored, crazy, and dying their hair with every type of rainbow color. On the other hand, Chinese meat remains a barbaric and nasty eating style due to their meat stereotype. The practice of eating dog meat is at the center of the Chinese stereotype. However, this stereotype does not greatly affect the marketing of Chinese meat.
Reference
Krempel, G. (2017). A Cup Joins a Bowl: The Ceramics of Naranjo’s King K’ahk'” Skull” Chan Chaahk in The Chocolate Museum in Cologne, Germany. Mexicon, 39(1), 8-15.
Rössel, J., & Weingartner, S. (2019). Nothing but the Cuckoo Clock?: Determinants of Public Funding of Culture in Switzerland, 1977-2010.
