Nesquik Almond Milk Business Plan
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Parent Company Overview
Nesquik is not a company, but a set of products manufactured by Nestle. The brand was established as chocolate–flavoured milk that went to become the darling of many people. The first place this item was initiated was in the European continent using the name Nesquik. The product has since broadened its reach catering for millions all over the world. It came to be known as Nesquik worldwide in the year 1999 signalling the expansion of the product all over the world. The brand has since diversified to include other consumable products. Nestle was established in 1930 in America, but it is headquartered in Switzerland.
Products
Nesquik was established as a brand producing one product namely Nesquik. However, the brand now boasts a couple of other products such as breakfast cereals, mixes, syrups, chocolate fountains, and chocolate bars. The foundation for all these products is chocolate that is integrated into each product. The brand is trying a new product namely Nesquik almond milk that is seen as the next big thing for the company. The almond milk will be a substitute for cow milk as it will be produced from almonds.
Marketing
Dairy commodities contain bacteria and other harmful products. Dairy milk is among these products because of its hygiene. This product will target a group of people who have a need for milk but do not wish to contaminate their bodies with bacteria present in dairy milk. The product will be marketed on the internet, and the dailies as these are the avenues that more people can access. Internet social sites will also help in advertising the product.
Benefits to the consumers
Almond milk does not contain any bacteria mainly because they come out of plants rather than animals. Moreover, almond milk is good for vision, weight loss, and most importantly sustaining the functions of the kidneys. Additionally, Nesquik almond milk will be enhanced with elements that fight cancer and heart disease. Nesquik almond milk is good for people who are reactive to dairy products and hence helps them keep their protein content at the right levels.
