Pop Art Advertising
This is the most common and preferred type of advertising in the world today. During the Second World War, art in advertising was inseparable when one or an organization opted for a prosperous and affluent business. For a same level competition ground between large corporations and small businesses, the small businesses need to embrace pop art advertising. Pop_art advertising uses and embraces a number of elements in achieving and passing across the intended effect on the consumers. This include the following mass produced images, altered photographs, icons, abstract positioning, and altering of size, medium or texture.
Mass produced images: most If not pop art advertisement pieces embrace the use of mass produced images. These images are produced in multiple quantities and replicated in the art piece or print being advertised. Production of the mass images helps in reaching a large mass of people in commendable and short period. This not only ensures the brand being advertised reaches many people but also promotes the effect of the advertisement among the masses, when people sees the same product over and over in almost all places they get tempted to try it out even if they don’t like the product. This is the main element of pop art advertisement used in promoting products.
Altered photographs: an altered photograph is a manipulated photograph with different features from the original photo. Pop art advertisement can be based on altered photos of the actual item or people for advertisement purposes. When creating a pop art advert an artiste may take of a client or the actual product to be advertised, he or she then alters or changes the photo in way or the other. Features changed in the photo may include colour, texture, replace some parts, background. An artiste uses his or her editing tools in making these changes. An editor does not just make the changes; these changes are made according to the target audience and the theme of the advert. The changes may be dull or bright to describe the theme and pass the intended message effectively.
Icons: another important feature used in pop art advertisement is the use of picture drawings of movie stars, iconic images, corporate logos, and cultural symbols. These images in a one way or another undergo alteration and blending with other images to pass out the intended message carefully and effectively. The main reason pop art advertisements embrace the use of these recognised images for instance, the ones of stars and celebrities is because many people idolise and follows these celebrities. Therefore, when people see an advert containing their idol they tend to adopt whatever the advert advocates for or pass across.
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Abstract positioning: pop art adverts either can use traditional positioning of images on their prints or collages and non-traditional ones. Mostly ancient pop adverts use the traditional positioning style. On the other hand, the recent or new school adverts use the collages style in their adverts. Positioning in pop art advert plays an important role in advertising since it determines how appealing a pop advert will be. If an advert is not appealing, the public intends to ignore it, making its purpose to the masses not felt. Its target is also not felt; hence, a pop artiste ought to choose the most appropriate positioning method for maximized results.
Altering of size, medium or texture is part of pop art advertising style for it not only adds humour to the adverts but also makes the adverts appealing to the public. Once an advert is appealing to someone, he or she tends to concentrate on the message advocated by the advert. Getting the message by the public is part of the target of the advert hence this implies that altering images plays a vital role in pop adverts.
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