Student’s NameInstructorSubjectDate of SubmissionSWOT AnalysisIntroductionA SWOT analysis which is sometimes referred to as SWOT matrix is a geomorphic planning method used in assessing the strength, weaknesses, opportunities and threats postulated in an existing or new business or project. This analysis can be carried to a person, industry or products and it entails stipulating the objectives of the project or business venture and also involves identifying the external and internal factors that are favorable or not favorable to the prosperity of the business or the project (Böhm 3-11).The four letter S, W, O and T stands for strengths, weakness, opportunities and threats respectively. Strengths of the business demonstrate the positive attributes which are tangible or non-tangible to the organization and are within the one’s control.Weaknesses, on the other hand, refer to an aspect of the business that places one at a competitive disadvantage. One needs to enhance these weaknesses in order to compete with other competitors.Threats are external factors which have negative impacts to the business. Threats include factors beyond ones control that places business at risk. One has no control over them but can benefit by placing contingency plans of addressing them should they arise.Opportunities on the other hand, are positive attractive external factors that demonstrate reasons for a business to thrive. They exhibit chances in the business environment that one can benefits from.The following is the SWOT analysis of Mary Sushi and Grill Company.StrengthsThe Company prepares tasty and fresh foods; most of its restaurants have cleaner environment and more pleasant atmosphere full of friendly employees. This has attracted a large track of customers to dine especially in Maru and Sansu restaurants.
Most of customers dinning in these restaurants range from family members, groups-couples and group friends among others.
A family recommendation is one of the influential strength used by Maru and Sansu restaurants offered to customers who dine and use their facilities.
Maru restaurants gain more revenue compared to other competitors as this is depicted on the higher percentages of those who pay for services in Maru restaurant. Here, there are no customers who pay less than $10 while some customers pay as high above $51. At $21-$30, a larger percentage of those dine in Maru spends.
Good marketing strategies have remained the strongest pillar in developing the strengths in Maru, Sansu and Gill company.
Most of their restaurants for example have the convenient location; Sansu has the best contingency as AI restaurant offers the lowest price while OMI provides the fastest speed to the customers. This has given them a good image over there competitors.
Properly designed and successfully merchandising strategies
They have strong and good customer’s relations as well as good internal communication methods.WeaknessesLarge number of customers still misses making frequent visit to major restaurants Maru and Sansu per month. This can be attributed to the high cost in Maru restaurant. On the other hand, family members visiting some of the restaurants like Maru and Sansu still records less number.
The other weakness that stands out clearly in this company is the fewer number of cultural experiences and dishes which couples up with insufficient varieties of menu choices.
One of the leading restaurants also offers the least early bird discounts which sometimes do not attract some interested customers.
Marketing strategies in Sansu restaurant are still not to a high standard. This is shown by less amount of money spend by dinners which still attracts as less as below $10 dollars per month.
Other restaurants like Sushi go, Xiao, Udon and Shun are not well branded as the dinners could not identify themselves.
Numerous stock inventories and the high cost of inventory.
Superannuated market research dataOpportunitiesMaru and Sansu provides a good environment whereby one can move around freely and find what they are looking for very easily. They have proper seats arrangements with aisles between the tables providing good pathways.
The Architectural buildup of Maru and Sansu restaurant give them an attractive characteristic in additional to them having pleasant background music and good geographical lacation.
Most of these restaurants have well trained employees who are very sensitive to individual’s needs as opposed to other competitors which normally rely on policies of the company.
High demand for the company’s products
Most of their customers are loyalThreatssince the company has the best staffs, they can be easily poached by the competitors.
There are many competitors with similar products in the market
A fall in country’s economy which sometimes coerces dinners to spend less.
There can be many new restaurants being opened within the campuses
Work CitedBöhm, Anja. The Swot Analysis. München: GRIN Verlag, 2009. Internet resource.
